Work
Grupo Top Car · Platforms · 2016—
Three brands. One standard of experience.
BMW, MINI and Land Rover in the same group. Digital presence aligned to a global standard, with local operation.
The challenge
Honor international guidelines without losing the voice of Santa Catarina — and turn interest into a showroom visit.
The approach
Brand design systems, configuration journeys and integration with the commercial team.
The result
A digital operation that follows the life cycle of the premium client.
