The Association of Sales and Marketing Directors of Santa Catarina (ADVB/SC) launches, on Friday (1 March), its new portal, a partnership with National VOX, digital agency that developed the platform. More dynamic and modern layout, the portal aims to improve the entity's communication, especially with its associates, partners and the business community. The new website will follow with the Association's email address and can be accessed at www.advbsc.com.br.
“ As an entity linked to the marketing segment, we needed a tool that would enable better contact with all our audiences and brand the entity more strategically in the virtual world,” explains Juarez Beltrão, president of ADVB/SC.
The ADVB/SC portal aggregates the main tools in Internet technologies, providing rapid access to content of interest. Links are available to the different awards of the entity, such as the Sales Personality, the Citizen Company, Top Tourism and the Top Marketing and Sales, with texts and images from the latest editions, regulations and forms of registration. According to Beltrão, the idea is to use the new portal to tell the history of the state's marketing and sales. “Next we will set up a virtual library with awards cases to show the development of strategies used by companies,” he says.
In addition, by ‘swimming’ the website, the internet user may know a little more about the history and performance of the entity, and the newly created ADVB/SC Young; identify directors and advisors; read articles on communication, marketing and sales, some including from the School of Advertising and Marketing (ESPM); stay within the agenda of events; and even fill in your proposal to become an associate of the entity (with approval). It will also be possible to provide information on the training courses offered by ADVB/SC, and to enroll more easily and quickly. For the media, ADVB/SC has reserved a space to facilitate the work of journalists, the Press Room, with basic content for immediate download.
The content will be constantly updated and integrated with social networks. Thus, anyone who accesss the ADVB/SC portal can follow and follow the association profiles on networks such as Facebook and Twitter, as well as sharing and ‘like’ content.
The new ADVB/SC portal also has the support of Tractebel Energia, the entity's maintainer.
Source: ♪ Portal happening here ♪
