Internet-oriented media campaigns may include different communication platforms and formats, such as: Sites, Blogs, Newsletters, Email Marketing, Flash Development and Animation, Banners and Ads on Segmented Sites, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – optimization of websites with better positioning in search results, Interactive Games, Sponsored Links Management, Social Networks Social Networks – campaigns on social networks and viral marketing are numerous ways to attract your client and strengthen the relationship.
According to Patrícia Fraga, Petrobras’ multimedia manager “promotional actions no longer make sense without the strongly structured web interface, without participation in social networks”, that is, one can identify the importance in monitoring performed by an agency in online activities, whether on social networks or email marketing campaigns. Usually, online media agencies specialize in determined areas to make the best use of tools by monitoring the brand. However, a digital agency can serve in various ways according to focus and expertise or even be a Full Service agency.
In short, the Digital Agencies specialized has focus on the conception of online communication that operates in the market through advertising campaigns that can attract, maintain and rent customers through the use of digital resources and result actions for online media, digital advertising and web marketing.
When selecting an agency, you should pay attention to the main focus of your business, taking into account the means that best represents your product or service. Santa Catarina, today, has a great concentration of digital agencies even though this scenario is expanding more every day and digital media services constantly emerge.
