A National VOX – Digital Agency, having a seat in Florianópolis, was the company responsible for the creation and development of the brand, visual identity and information structure of the newly launched ♪ So it rolls ♪, advertising student Mariane Marcelino blog about fashion, parties and ballads in Florianópolis.
Some features differentiate the blog. The information structure of the site was designed to facilitate users' access to posts, in addition to the usual category menus and file in the right side column.
In So That Happens, categories were arranged in a fixed menu at the top of the page. Below, three highlights take turns in the visualization, with emphasis on photos. Further down, an accordion (“salphone effect”) shows a posting of each category. All of this in the first scroll section.
The look of the hotsite was thought for the young pubic, who enjoys the night, the parties and the shows of the city and likes to see and be seen. The layout is differentiated, with the rich but balanced use of colors, more refined than traditional templates of blog creation platforms.
To complete the content and features of the blog, there is a service section (schedule), a multimedia section (photo and video gallery), a search tool and a space for registration in the newsletter As soon as it rolls. In a few days, a system for registration in bonus lists of parties and shows will be implemented.
Go to the blog and see why it is♪ So it rolls ♪
