The Estácio de Sá University Center, in São José, promotes this weekend, Friday, 13, and Saturday, 14, plus a “Digital Round 2013 – Circles of the digital market in Santa Catarina”. The event, promoted by the coordination of the Postgraduate Program in Communication and Marketing in Digital Media, aims to promote integration among students of the course, professionals and market players, with presentation of cases, novelties in the area and exchange of experiences.
The digital marketing analyst from National VOX – Digital Agency, journalist Jurandir Siqueira, who is also a post student and is completing his TCC, will be one of the speakers of this issue, Saturday, at 9am. The theme of his talk will be “From Zero to Hundred – how brands achieve results through social networks”. The lecture will show how the agency works one of its clients, from planning to content management on social networks and how this work resulted in sales on the customer's e-commerce.
Quoting American writer and sales and marketing experts Jeffrey Gitomer, Jurandir states that “the social media success formula for business can be defined in three actions: attracting, engaging and connecting people. The best way to accomplish all three is with value”.
This will be the third edition of the Digital Round in 2013, which has dealt with the most varied topics, such as responsive design, SEO techniques, adwords, user experience, mobile, web applications and social networks, among others.
“It is a complement to the course, positioning our students with the practice of the market through the knowledge and sharing of successful cases. Since digital marketing is only at the beginning, it is important that our future experts have all the necessary basis to carry on with their projects,” said Luciana Manfrói, post- and organizer of the event alongside the professor and vice-coordinator of the course, Bruno Pompeu.
