A National VOX – Digital Agency, with a seat in Florianópolis, released this week the new site of Original brewery, house located in the center of the capital of Santa Catarina, which has recently undergone a renewal of concept, becoming much more than a place to eat, drink and listen to music. Now, the brewery is considered an information center on beer culture, with frequent schedules of workshops, tasting sessions and lectures.
According to Gustavo Trentini, founding partner and technology director of National VOX, the challenge in creating and developing the work was precisely to pass on to the digital environment this new position of the brewery. “The customer made a repositioning in the market, with change of proposal and target audience. So, we had to adjust the site for this new moment, especially in the visual part ", says Trentini.
For the layout creation, the agency made use of good resolution images for all sections. The photos were produced in the establishment, which ensured the loyalty of the dishes, for example, to what is served to the customers and beers that are marketed.
This detail made all the difference, according to Trentini, since the house was all renovated and now its architecture blends the modern with a rustic touch that refers to the old breweries of the Old Continent.
The site contains complete information about the beers offered by the establishment – the brand’s own, produced especially for the house, up to 200 labels of the best drinks in Brazil and the world, from the most traditional imported to the new Brazilian productions – from the menu – which has been reworked and now offers hot dishes designed for harmonised dinners – as well as a section of news and blog “Berger Diary”.
Access the new site of Original brewery And check out the house.
