The new edition of Newspaper Image of the Island, which circulates in Florianópolis with free distribution and directed of 10,000 copies, brings a novelty to readers: the premiere of the column “Connected World”, produced by National VOX – Digital Agency.
Directed to lay readers in technology, especially entrepreneurs and entrepreneurs, the debut text is a chronicle that points out some characteristics of the “connected world”: the large amount of information and the way netizens receive it, the importance of establishing marketing strategies to conquer consumers and promote business on the web, the challenges of creating dynamic and attractive websites, the development of mobile applications and the presence of brands on social networks.
These and other subjects will gain special attention in the next three columns, which will address the following general themes: site creation and development, creation and development of mobile applications and digital marketing.
The opening column was signed by Felipe Lenhart, editor-in-chief of National VOX and editor of the hyperlocal portal ♪ Eye on the Island ♪. The journalist, graduated from Unisur, has experience with columns in printed: no Catarinian Diary, was responsible for a weekly chronicle in three seasons of the “Summer Magazine” (2005/2006, 2006/2007 and 2007/2008) and Mondays in the book Varieties (2008 to 2011), besides having already occupied five times the acting post of chronicler Sergio da Costa Ramos.
O Newspaper Image of the Island has been circulating in Florianópolis since May 1995. Its electronic version was released in 1999. In 2008, the newspaper premiered on TV with the Image of the Island Program in the Channel 20 of NET Florianópolis. Currently, the newspaper website is being restructured by NationalVOX and should be launched in the coming weeks.
