We all pay attention to the influential, those rare people who, when speaking, are really heard (i.e., likes, retwitted and shared) and taken into consideration. Your word has a different weight on our minds and opinion formation.
To understand a little about what this is about, it's worth watching the documentary The Influencers, by Paul Raojanathara and Davis Johnson, who talks about New York influencers.
In this documentary, they're not talking about Internet influencers. But you can draw an analogy that works. It is worth watching and understanding how a great reference is built, whether in music or in the business world. This documentary helps.
But how can you become a great influencer?
There are several types of influencers on social networks. Each small niche has its own influencer. Normally, they are those who are also among the most influential people in real life, those who stand out in their sectors. But that's not always true.
CEOs of large companies are usually also very sought after on the internet, as they are in “theory” experts in the area. When they are doing their part right, they should give good tips, share relevant content and can bring audience to those who “fall in their grace” to be shared or quoted.
Read the full article in Journal of the Entrepreneur
