Clear Education brings Professor Mariana Moreira to present differentiated solutions for the area of communication
The internet as a new channel for journalistic disclosure seems to be nothing new. But really knowing how to use it in favor of the work of press advisor and public relations is important when working in the digital environment. Professor Mariana Moreira will be in Florianópolis on August 31 and September 1 to teach these new possibilities. The “Press and RP Advisory in the Digital Age” is another course of Clear Education and Innovation and returns to the city this year at the Majestic Palace Hotel, after the excellent response in its first edition in 2011.
The teacher has more than 10 years of experience in the digital field. He was responsible for planning and executing digital communication projects in companies (Editora Globo, Banco Real, Showlivre.com) and agencies, for clients such as Bayer, Brahma, the Government of São Paulo, Leroy Merlin, McDonald’s, Ministry of Tourism and Wal-Mart.
In addition to the new strategies that can be studied for the area of press and public relations, the course will address the current market scenario, with analysis of the internet user in Brazil and prospects for the coming months. “Before the disclosure of a brand or customer was made on television, radio and newspaper printed. With the internet, the mechanisms of audio, sound and video are also explored in the digital environment, with a number of possibilities for the professional who can plan in a creative way and with more range of specific niches than for the reception of information ", explains Mariana Moreira.
In the course, the monitoring strategies, web crisis management and all tools, theories and techniques will be addressed that the good professional of press and public relations advice needs to know at this time that there is a way to ignore communication strategies on the internet.
The course registrations can be made by the Clear Education and Innovation website: www.cleareducacao.com.br. Associates of ACA, Catarinense Press Association (ACI), ABRADI, ADVB/SC and SINAPRO/SC receive discounts of up to 35% on enrollment.
About Clear Education and Innovation
Clear is a consulting, training and training company, which aims to be a center for knowledge generation and training of business leaders and entrepreneurs in many different areas. Based in Florianópolis, Santa Catarina, currently offers short courses, an MBA with emphasis on digital marketing, advisory training, In Company courses and consulting for the implementation of digital projects in private organizations of all sizes.
