What's the best marketing plan for my company? How do I make people like me? What's the best strategy to close a deal or get a job? At some point in life people ask themselves these questions. But they usually get complicated answers that most of the time don't solve the problem or are so difficult to implement that they end up being abandoned.
After years of research, we discovered an element present in most of them that shows that the most effective solution is surprisingly the simplest: making people like you.
And how do you do that? Changing attitudes toward people. That's why this book is called “Marketing of Attitude”.
First of all, you can like people; all people: be they their employees, friends, strangers, suppliers, but especially their customers.
To turn this desire into reality, you need to set up a marketing project that motivates others.
Helping you put this project together is the purpose of this book. It starts with an important project: how to like yourself more. If you don't like yourself, others won't like you either. From this point the author proposes innovative strategies, already tested in other companies – such as Samba Schools for example.
Try: what do you have to lose? Probably just your ugly face. It's worth it!
