Forget about the direct bags and traditional ads: online marketing is the most dynamic, effective and cost-effective way to advertise and sell your products or services.
Written by one of the greatest experts on the subject, this book explains, step by step, what they are for, what they serve and how to use the various tools that the internet offers for your company in the most efficient way. Among many other items, you will find out how: – create an attractive website and seller;
– correctly use the email for the disclosure of your company;
– increase your visibility on search sites;
– generate credibility and impact content for blogs, podcasts, videos and images;
– use Facebook, Linkedln, Twitter and other social networks in your favor;
– follow and measure the return of your actions.
Aim, updated and full of real examples, Online Marketing also brings a comprehensive glossary of the terms used in the digital world, and the way for you to participate in the great technological revolution of our times.
