National VOX – Digital Agency, based in Florianópolis, was responsible for the creation and development of the vehicle line website MINI for Top Car, authorized dealership of the German company in Santa Catarina. The work was done in partnership with Sambba Propaganda.
The Catarinense version follows the graphic line of the MINI national website and behaves, according to Gustavo Trentini, the agency's technology director, as a blog site. “The site is institutional, with all the information related to models and brand, but updates are made through new posts, where the consumer for accompanying news and issues of interest,” he says. In addition, the site is integrated into the social networks of MINI Brasil.
The site is divided into eight sections. Five of them – models, seminovos, my MINI, lifestyle and blog – are specifically about vehicles. The other three are dedicated to the dealership: location, on Top Car and contact.
The models feature photos, videos and all technical specifications. It's possible to know which used cars are for sale at Top Car. The Lifestyle section brings the catalogue of various products that carry the brand seal and are part of the customer's day-to-day. In the form “Buy your”, the interested person can fill out the form, with the model he wants, and choose which top car dealership to send the request: Florianópolis, Blumenau and Chapecó.
The site also allows the client to download the MINI Connected app for iPhone/iPad. The app allows a series of functions to be made available in the vehicle's high definition display by connecting the device to the car.
Check out the MINI Top Car website: www.minitopcar.com.br
