THE SESI Pharmacy is launching the cultural contest “Mês da Criança”, which will elect two children, from 2 to 6 years old, to star in the new campaign of the network. Winners will also win a digital book and exclusive gifts from Marie and Spider-Man characters.
The competition, coordinated by Free Multiagency and with the development of National VOX, has a strategic action composed of several stages. Ten children, five girls and five boys, will be selected for popular vote through the hotsite “Child Month” and the Sesi Pharmacy Page on Facebook, and the winners will participate in a photo session for the campaign that will be released in the more than 80 pharmacies of the network throughout the state.
Information and registrations at the hotsite www.mesdacrianca.com.br
Technical data sheet:
Agency: Free Multiagency
Client: SESI Pharmacia
Product: Retail
Creation: Leonardo Mira and Matheus Capoani
Director of Service: Emerson Santos
Production: Josiane Balloni
Media: Denise Sapelli and Rafaella Machado
Finalization: Samuel de Souza and Michelle Karine de Melo
Internet and social networks: NationalVOX
Customer approval: Paula Bruxel and Ricardo Borges
