The question “Do you know your company?” may seem absurd. But during the processes to which managers, employees, suppliers and partners are used to performing, some principles can be forgotten and the image of a company can change completely. The Globulo – Brands of Purposes , which has been working with small, medium and large companies from all over Brazil, brings Florianópolis one of the most competitive courses in the world of corporate marketing. In November, Ligia Fascioni lands in Florianópolis for the course “Corporate Identity as Strategic Tool”, on days 9 and 10, at Univali Unit Island.
Ligia Fascioni is a reference in marketing and communication and comes to Brazil for a round of courses, workshops and lectures. In his curriculum: a degree in Electrical Engineering, a master's degree in Electrical Engineering, a specialization in Marketing and a doctorate in Production Engineering and Systems, focusing on Integrated Design Management. She is currently a writer of several books, consultant and lecturer, Ligia lives in Berlin, where she studies German and prepares her postdoctoral studies.
“ Discussing the relationship between identity and corporate image with the expectations of customers can contribute to the investigation and reformulation of large projects by professionals and researchers in the area of design, branding and brand management. Knowing different methods helps to reflect on what is the real role of corporate identity in organizations,” Ligia explains.
The initiative of the Globulo – Purpose Brands aims to expand the perception of professionals in the field of corporate marketing, showing examples of techniques and methodologies of successful development and management of brands around the world. “The Integrated Corporate Identity Management method , developed by Lígia, is a powerful tool to improve the work of marketers and everyone involved and interested in brand management,” Alex Lima, director of Globulo – Brands of Purpose points out. More information at www.globulo.com.br/blog.
Learn more about Corporate Identity by Ligia Fascioni:
Service:
Course: Corporate Identity as Strategic Tool by Ligia Fascioni
When? 09/11 (Friday) – From 6:00 to 10:00.
10/11 (Saturday) – From 9:00 to 6:00
Where? At Univali Unit Island (Rod SC 401, Km 5, No 5025 – 2nd floor – Shopping Business Decor).
How much?R$ 520.00 – 2x cheque, payment directly at the Globule.
*Univali students, ADVB-SC associates and customers (current or not) Globule has 20% discount, totaling R$ 415.00.
Registration is limited to 30 vacancies.
Make your reservation via the email curso@globulo.com.br. (Inform full name, phone and number).
