The hyperlocal news site of Florianópolis ♪ Eye on the Island ♪, released on September 20th, the hotsite # of the bat on the island, dedicated to the election to the Florianópolis Prefecture. The objective is to show who they are and what the six candidates who compete for the maximum office of the municipal executive propose.
The name of the project refers to the hashtag used by the site in the coverage, via Twitter, of 10 meetings/debate among the candidates: TVCom – 6/7, Band – 2/8, OAB – 8/8, ACIF – 21/8, ACATE – 22/8, Catarinense College – 5/9, Municipal Council of Culture – 10/9, Sintrasem – 11/9, Udesc – 12/9 and UFSC – 13/9.
Who are they and what they propose?
To reveal who they are and what the candidates propose, DeOlhoNaIlha's report interviewed all of them and asked for each advice to be the official campaign photo, a reduced biography and three official proposals of the candidate for each of the 8 topics addressed in the interviews: economy, culture, tourism, health, education, security, environment and urban mobility. Both the text of the biography and the writing of the proposals were not edited by DeOlhoNaIlha.
For the interviews, a common, more reflective agenda was developed, with issues related to the 8 specific themes and questions about each government plan, with the aim of revealing the worldview of the candidate behind the proposals. A video was also recorded: each candidate had up to 2 minutes to present himself and ask for a vote, without editing, in the way of the “final considerations” of the debates.
Features
The hotsite# of the bat on the islandallows the netizen to make a confrontation of proposals between two candidates, with the possibility of sharing the result of the confrontation on social networks. There is also a space to tweet directly from the hotsite cover.
Each candidate's page can receive “like” and tweeted – over time, each candidate will have X numbers of “likes” and X numbers of tweeted. There is also a service section with TRE-SC guidelines for voters: 2nd way of title, justification, place of vote etc.
The hotsite was created and developed by National VOX – Digital Agency, the company to which DeOlhoNaIlha belongs, under the coordination of the site editor, journalist Felipe Lenhart, and with the conception of Lenhart and the director of marketing and planning of the agency, Eduardo Gentil.
#debatein the island is also fully compatible with navigation and use on tablets and smartphones. The address is www.deoIhoinilha.com.br/debatinilla.
