Matter published in this Tuesday, 11, the newspaper Folha de S. Paulo shows the performance of advertising spending in Brazil in the first half of 2012. Data is from the Inter-Meaning Project, from the newspaper & Media Message.
In all, the advertising market spent R$ 19.6 billion in the period, both in advertisers' investments in the purchase of advertising space in the various media R$ 15.9 billion) and in commercial production (R$ 3.7 billion).
The internet recorded the highest growth among the media, 18.4%, with revenues of R $ 739 million and gaining 5.17% market participation (the fourth largest, behind television, newspaper and magazine, but ahead of pay TV, radio, cinema, guides and lists).
There is still much to be done when the subject is digital advertising – television still holds the largest market share, with 64.81%, and revenues of R $ 9.2 billion -, but the figures released confirm the moment of expansion of investments on the internet.
National VOX – Digital Agency is a company prepared to work with some of these advertising modalities in digital media, such as sponsored links, AdWords and Facebook Ads.
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