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Keep Calm and ‘click follow’

Facebook Orkutized for good. There's no point in squealing. Who has followed Google's first social network since its inception and who still operates here knows what I'm talking about. And it's not prejudice. It's a trend with no turning back. Behavior in the virtual world only translates among other things the level of culture (or not) [...]

· · 2 min read

Keep Calm and ‘click follow’

Facebook Orkutized for good. There's no point in squealing. Who has followed Google's first social network since its inception and who still operates here knows what I'm talking about. And it's not prejudice. It's a trend with no turning back. Behavior in the virtual world only translates among other things the level of culture (or not) of its users. And that's where the bug gets it.

Conflicts between opinions generally arouse human feelings from the most varied and unpredictable. And when it comes to the internet, people take on their favorite character to defend ideas and causes.

That's what Facebook might have insisted on with the “Following” button. This option is not much propagated by the network, which survives from the feeds, many of which are sponsored. Just click on it, to stop receiving updates from friends.

There! Solve that situation where the profile owner no longer wants to know if the friend entered a serious relationship, took many pictures in that animal ballad or is so happy with the trip, the cat, son, nephew, parrot, etc. The function was inherited from Fan Pages, copied from Twitter and works very well. It also serves to track profile updates without having to be friends with the person, provided that he has the option enabled.

For the on-call stalkers and make it easier for people who don't want to lose anything that friends do, receiving fresh news of other people's lives at all times, they also have the option to get notifications, triggered by the friends button. All very much to the customer's liking.

Now that the Cup of Cups is approaching, the political campaign takes shape by the country and the sensitivity in interactions increases and moderate doses of common sense and patience are “gold”. Everything so as not to need to undo friendship, which even with all the possibilities of the virtual world, is quite fragile as in real life.

You don't even have to say that a lot of people mess up between what's one thing and another, the fakes multiply and there are some who live like real avatars that look very similar to the one recommended in the film. Substitutes (The Surrogate). Being Social in Network is the biggest challenge to live in peace with technology.

* Author's text published in the Blog User Experience

Gustavo Trentini · Nacionalvox

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