On Wednesday (28), at LIDE TALKS – Leadership for the Future, Delton Batista, president of LIDE in Santa Catarina, receives Eduardo Gentil, CEO of Nationalvox, intelligence company in Communication and Technology, with strong digital DNA, delivering independent results of the platform.
The company creates, develops and generates websites and web systems from its own framework, developed at the institution, with Catarinense technology and mobile applications for IOS and Android. It also plans, executes and monitors Digital Marketing strategies.
Eduardo Gentil explains, how a brand should look at its own website. He comments that the pandemic has greatly accelerated the transformation process, because companies at a certain time have stopped working on the pandemic and have started looking at the site as a need to relate to its audience. From this time, accelerated the process and companies began to invest in site.
During the chat, Gentil highlighted some points, which today are crucial for the success of the brand in the web environment, such as understanding digital channels, since it is an environment of relationship and exchange.
Eduardo also highlighted an important point that is about WhatsApp: “It has been the main channel of conversion into site nowadays. The person is impacted, interested and already calls on WhatsApp. He talks to a person who is commercial and the conversion rate increases a lot,” he said.
Check out the interview of LIDE TALKS – Leadership for the Future
LIDE
The Group of Business Leaders (LIDE) promotes integration between companies, organizations and private entities through debate programs, business forums and content activities. Here in Santa Catarina, the LIDE it has been operating for 10 years, has more than 300 affiliated companies and impacts annually about 4,000 business leaders in its forums throughout the state of Santa Catarina. In the local performance, the group holds events to address key themes for the State, disseminate new ideas and strengthen networking between local and regional leaders.
About Delton Batista
Economist with graduate degree in business management at Ibmec, Marketing specialization at FGV/University of Ohio (USA) and MBA in Management and Innovation at FDC/University of Cambridge (England), Delton is founder of 8R business growth office and business strategy advisor of companies of various segments such as technology, financial market, retail, health, fashion, as well as mentor of innovative startups.
Previously, he has been in executive roles for more than 20 years in the areas of telecommunications, textile industry, and media. He was the founding president of AmCham's Strategic Marketing and Sales Committee in Santa Catarina (American Chamber of Commerce) and the president of ADVB SC – Association of Marketing and Sales Directors of Brazil as the Vitalist Advisor of the entity.
