Jürgen Klaric is considered one of the most controversial and critical marketing gurus in his field.
In his conferences and consulting, he conducts a thorough investigation into all the terrible mistakes that marketing professionals make and explains why they all make.
In this innovative book, Klaric shares with the reader for the first time the 10 most important principles to open our eyes to the subconscious reality of the consumer and to innovate much more effectively.
The author guarantees: after reading this book, no one else will be able to see the consumer the same way as before.
