“The media professional and media opportunities” is the theme of the fourth edition of the Seminar on Marketing and Communication Media Santa Catarina 2012, October 25 and 26, at the Majestic Palace Hotel in Florianópolis. Registrations are free exclusively for professionals, entities and communication students, if carried out by the website www.midiasantacatarina.com.br (see service). During the two days also happens the traditional Business and Relationship Fair. In the end, there will be the presentation of the Media Award Highlights, held by the SC Media Group. The Santa Catarina Media 2012 is a realization and promotion of the Association of Propaganda Professionals (APP), B21 and Portal HappeningHere.
The coordinator of the event's programming, Jailson de Sá, editor of the HappeningHere, confirmed the arrival of Rafael Sampaio, executive vice president of ABA (Brazilian Association of Annunciants) for 26 years, as one of the speakers. Member of the WFA Executive Committee (World Federation of Annunciators), Sampaio is dean in the direction of the entity and among all the leaders of the 55 national advertisers entities in the world. The guest also stands out as founder and advisor of About magazine, its special editions The Hot Tops and www.portaldapropaganda.com; editor-in-chief of ABA magazine; founder and president of the Popular Voto Award, the Brazilian Promotion Festival, Events, Trade Marketing and Design and the About Media Award; and as regular speaker at marketing and communication events in Brazil and abroad, including with the creation of several seminars of its own. They're also confirmed. Marcelo Lobianco, commercial director of the IG portal; Frederico Nogueira, Vice President of the Band Group; Marcelo Kotait, Media Director of Sony Brazil and Felipe Snege, media manager of DM9. Other names will still be released in the next days by the coordination of the Santa Catarina Media 2012.
“The central theme of the seminar will be present in all presentations of the speakers. We chose to discuss this issue because it was the marketing communication segment that suffered the most and will continue to undergo transformations, requiring from the professionals greater capacity to manage their clients' media funding,” Jailson de Sá explained. “New media, generating new consumers, are a permanent challenge for advertising professionals, who at each moment face new situations, which require a lot of knowledge, research, experimentation and preparation for effective communication and guaranteed results to advertisers”, he added.
“ We want to expand the success that the Santa Catarina Media has had in the past year. We hope that about a thousand people will circle the various attractions, such as the lectures and the Business Fair. Each edition the Santa Catarina Media is the main event for professionals, students, companies and communication entities in the South,” João Carlos Bordin, from B21 observed.
SERVICE
Event: Media Santa Catarina 2012
Location: Majestic Palace Hotel – Florianópolis/SC
Date: 25 and 26/10
Registration: www.midiasantacatarina.com.br
Important: free only for communication professionals (publicitarians, journalists, public relations), communication organizations and communication scholars, if performed in advance, until 22/10. The registration ensures the participant access to all lectures and activities developed during the event, as well as coffee break, cocktails and event kit (chaderno, pen and badge).
Values: Day 25/10 (Thursday) R$ 120.00. Day 26/10 (Friday) R$ 120.00. For those who apply for the two days (25 and 26) – R$ 200.00.
Certificates: People who need a certificate of participation of the SC Media should request directly from the event's secretariat.
