This Wednesday, 18th, the National VOX – Digital Agency, based in Florianópolis, completes 10 years of foundation, proud reason for the partners Adalberto Nicolazzi, Gustavo Trentini and Dudu Gentil and for the employees of the company, specialized in the creation and development of websites, applications and systems and in the planning and execution of digital marketing strategies.
Among its main active clients, stand out ADVB/SC, Dental Speed Graph, Grupo Santa Fé, Grupo Top Car, Grupo Novo Brasil, Biology Total with Professor Paulo Jubilut, Formacco Cezarium, Andrea Cardoso Real Estates, Toque de Joia, Costão do Santinho and Cana Brava Resort. Hundreds more are included in the company portfolio, which accounts for almost 3,000 projects contracted and delivered.
Currently, NationalVOX is associated or certified with the following entities: Association of Technology Companies (Acate), Association of Sales and Marketing Directors (ADVB/SC), Commercial and Industrial Association of Florianópolis (ACIF) and Association of Digital Agents (ABRADI/SC).
The Beginning
Opened in 2005 under the name R2A Telecom, the company has debuted in the market offering solutions in VOIP (Voice Over IP). Later that year, founding partners Nicolazzi and Trentini realized that the creation of websites was an opportunity to explore, as more and more companies were entering the digital environment. And so R2A started acting like a Web Studio.
To differentiate itself from competition, National VOX – so renamed, Trentini recalls, thanks to the company’s ambition to become the national "voz da internet" – bet and invested in the development of a platform of its own, with a framework of Santa Catarina, that would allow the construction of solid, reliable and 100% personalized sites according to the needs of the customers. Since then, it has become a reference in the segment.
“ Over the past ten years, the administrative-financial planning and business management focused on results, using best practices in the application of cutting-edge technology and a highly specialized functional body, have been translated as fundamental to the increase of the competitiveness of the company and our customers,” says Nicolazzi, the agency’s financial and administrative director.
Repositioning
With the success of brand repositioning and the tireless updating of knowledge that the creation and development of websites requires – both technology and design – over the years, NationalVOX has realized that another opportunity was ahead of it and ready to be grabbed: digital marketing.
"Since 2005 we have drawn our customers' attention to issues such as optimization of websites for search tools, for example, something that today is beabá of the profession", Trentini, the company's technology director.
While serving an increasingly larger portfolio of customers, NationalVOX did not neglect the optimization of websites and other details that could make a difference to the customer when it came to differentiating in the competitive digital market. From this perception, the company then started to structure an exclusive sector to treat this area.
EyeOnTheIsland and Digital Marketing
And this began to happen in 2007, when he knocked on the door of National VOX a young entrepreneur named Dudu Gentil. He brought the idea of creating a hyperlocal portal in Florianópolis that contemplated the most diverse aspects of life in the capital of Santa Catarina: news, fun, tourism, gastronomy, etc. National VOX then created and developed the project, which would be baptized as ♪ Eye on the Island ♪ and released on December 18, 2008. There was a relationship that lasted until today.
In 2011, Gentil was invited by Trentini and Nicolazzi to stop being a customer of National VOX and become a partner of the company – on the condition that DeOlhoNaIlha, a project that brought them closer, continued to exist. Its challenge would be to structure the sector that would devote itself exclusively to planning and implementing digital marketing strategies. Invitation made, invitation accepted. Since then, the union of marketing with technology, in search of the best results, is the trademark of NationalVOX.
"I've been a part of the history of National VOX: four as a very satisfied customer, with the DeOlhoOnIlha portal, and four as a marketing partner, since September 2011. From there to here, all I have to do is thank my partners, employees, clients and partners. It is important to highlight, among them, the advertising and advertising agencies, with whom NationalVOX works in partnership format to meet the digital demands in the communication of its customers. They have been fundamental in the consolidation of NationalVOX in the market" says Gentile.
Consolidation and another portal
Since 2011, NationalVOX has a team of journalists and advertisers dedicated 100% of their time to digital marketing. The sector acts in an integrated way to development, providing customers in both areas with a complete work, which includes from design to monitoring, through planning and implementation of strategies.
In December 2013, NationalVOX got the portal Infoport, specializing in the coverage of Avaí and Figueirense. According to Gentil, the journalistic accompaniment of the two teams of the capital of Santa Catarina was one of the gaps in the coverage of the DeOlhoInIlha. Since then, the two portals form the hyperlocal digital platform of National VOX – two portals, three applications + strong performance on social networks – with audience and marketing sharing.
Anticipating the new moment, National VOX launched its last year's new site, now responsive, like all projects that create and develop, and with a more airy and current look. And facing the growth of the company and the challenges of the future, Gentil concludes: " We are constantly focused on generating the best results for our customers in ADCR format – complete digital agency result – digital marketing, web development and mobile. Let ten more years come, because our involvement results! ".
