The National VOX – Digital Agency of Florianópolis made a presence at Digitalks Day Florianópolis April / 2011, which aimed to bring the trends of Digital Marketing and debate the market, through lectures and panels with influential players in the market of Marketing and Online Advertising. The event had a great structure at the Majestic Palace Hotel, located in Beira-mar de Florianópolis, not counting the speakers who sought to bring news to our beautiful city. It was a very nice day combining sun + structure + knowledge resulting in new ideas to apply in the day-to-day here of the Agency.
In addition, share information with other City Agencies and Companies such as Joinville, Blumenau and others. It makes us see that the market here is growing increasingly seeking solutions to solve the needs of customers from all over the state of Santa Catarina.
In particular, we would like to thank the ♪ I'm gonna be a little bit of a pain ♪www.deoIhoinhalha.com.br who invited us and gave us accreditation to participate in the event.
Let's see the speaker grid below:
Data IAB – Digital Market Perspectives and Digital Media Effectiveness (Case)
Claudete Tavares – Master in Business Administration, concentration on business strategy and information management. He has an MBA in Marketing and is a Bachelor of Business Administration. He is RBS digital media executive manager in the RS market and professor of the Master of Digital Communication graduate course at ESPM. He is currently chairman of the IAB Regional South Committee (Interactive Advertising Bureau). He has experience in the marketing of products from Jornal, TV, Radio, Internet and Mobile.
PagSeguro – Growth of the Brazilian e-commerce and the behavior of e-buyers.
Denise Vidoto – Graduated in Social Communication from Anhembi Morumbi, responsible for Post-Sales and Partnerships in the business team of PagSeguro.
Success Case: GE Money
Gabriel Kenski – Director of Business at Media Factory, responsible for the revenue of markets Brazil, Argentina, Chile, Mexico and Spain. 4 years of direct online market performance. Graduated in International Relations, he worked at the Brazilian Center for International Relations and as Product Manager at Citibank until he took on the international expansion of Media Factory in 2007. In 2009 he took over the entire commercial area of the company.
Debate: Communication, Relationship and Business Opportunities in the Digital Market
- Denise Vidoto
- Claudete Tavares
- Gabriel Kenski
- Cristhian Mauritius Meyer
- Eduardo Lorea
SEO Search: strategies for searchers
Andre ZimmermannTrained – in business administration by FAAP College (São Paulo) and with a GMP by INSEAD University/CEDEP (France). With more than 12 years of experience in the communication market, he worked in advertising agencies in Brazil and Spain. In the Havas group since 2001, he has held several roles, from media planner, manager and director of accounts, director of operations and since 2008, general director of the Brazilian operation of Havas Digital, which includes Media Contacts, Lattitud and Mobext agencies. He was also a professor of web marketing auditing at the Institute of Enterprise (Spain) for two years in a row and is currently chairman of the IAB Brasil research committee.
Social Media / Social Commerce: the new format of communication, relationship and digital commerce
Vivian Vianna – Director of Digital Me, a company specializing in social media strategies. He studied industrial computer science and journalism at Unesp. After working for three years in business communication, in the areas of internal communication and press advice, he had experiences as a reporter in newspapers and magazines and as editor of the fashion center of OnLine Publisher.
Mobile: strategies in the world increasingly mobile
Alex Pinheiro – Entrepreneur and manager in the last 15 years of Brazilian technology companies awarded internationally in the areas of products and services for digital platforms. Current partner and CEO of Hands S.A. He was a founding partner of Motrix Mobile, GOL Mobile, WIZTechnologies – a leading company in Latin America in downloadable games and mobile applications, Via Global S/A – an entertainment guide for the IP.COM Fund – and in 1994 a web producer Muiraquitã.
Online tourism: the new consumer and growth of the sector.
Mirella Bergamini – New e-commerce business manager. Graduated in Computer Engineering, with 14 years of experience in the web market. Passing through the digital marketing agency Elogia, as a business manager, and through Predicta online intelligence consulting, in managing online results measurement projects, ROI optimization and Business Intelligence, with customers in different sectors of the economy.
Debate: Digital Marketing Rule / Where to Invest in 2011
- Andre Zimmermann
- Alex Pinheiro
- Mirella Bergamini
- Vivian Vianna
- Alex Banks
More information about the event visit the site of Digitalks
SEO – Optimization of websites is the set of strategies to improve page positioning in search tools. SEO Florianópolis – National VOX
