National VOX – Digital Agency, based in Florianópolis, published this month the site of Gabriela Footwear, a company of the Calcenter Group, one of the four largest retailers in Brazil and for which the agency has been providing digital marketing services since January.
The site is responsive, adapts to any monitor size, from high definition TV to the smartphone screen, without prejudice to navigability and functionality. It also brings a map of Brazil with indications of all stores in the network.
It also presents information and photos of stores – Women, Man and Gabrielinha, aimed at the children's audience - with the option of downloading the catalogue of each PDF campaign.
The site is integrated into social networks and brings an exclusive blog with content production aimed at customers, with fashion news and updated information about the company, its stores and products.
Digital platform
Since January, NationalVOX has been working for companies in the Calcenter Group, planning and executing digital marketing services with content production and social media management.
For Calcard – a credit card operator that already has more than 1 million customers in Brazil – the Studio Z shoe store and Gabriela herself, the agency manages the Facebook profile and ads on the Facebook Ads platform. National VOX also manages the profiles http://instagram.com/studiozcalcados and http://instagram.com/gabrielacalcados on Instagram.
Like Gabriela, the Calcard and Studio Z websites will be released in the first half of the year. In the coming months, other digital marketing strategies will be implemented in line with the work developed by the ONE WG advertising agency.
About Gabriela Shoes
Gabriela Pécarados is a branded network of her own. He works in product development and invests in conceptual research, for presentation of collections that follow international fashion trends, anticipating consumer desires.
Get to know Gabriela Pécorados' website: www.gabriela.com.br
