The National VOX – Digital Agency, based in Florianópolis, took over the management of the performance and digital presence of Jurerê Jazz, which holds a permanent program and prepares for a great festival of the genre, having as main stage the beach of Jurerê International. In recent months, the festival has featured Andy Summers (ex-The Police), Roberto Menescal, Jazz 6 (which has the participation of Luis Fernando Verissimo), Delicatessen, among other attractions.
The first change of posture of Jurerê Jazz in the digital sea occurred on social networks. The core of NationalVOX dedicated to this service made an analysis of the festival profiles in the YouTube, no Twitter and Facebook and for two weeks, has been implementing a new communication approach, focusing on the distribution of relevant content and daily conversation with fans, friends and followers.
In addition to the brand management on social networks, National VOX will develop the new website of Jurerê Jazz. The project is being carried out through an international partnership, the first of the National VOX: the layout of the new site will be created by the renowned Studio Somnus, Argentina, which is already responsible for the visual identity of Jurê Jazz.
From the layout presentation, NationalVOX will develop the site with HTML5/CSS technology, so that you can properly click on any browser and be accessed without prejudice to functionality and content on tablets and smartphones. The new site will also be integrated into social networks.
