A National VOX – Digital Agency received, in the second half of 2013, the mission to promote in the digital environment the Intensive Biology Course of professor Paulo Jubilut focused on the National High School Exam (ENEM).
Jubilut is the creator of the company Total Biology, which offers online classes and whose YouTube channel integrates the project “YouTube EDU”, released by Google at the end of last year. In it, the teacher teaches dynamically and playfully. To have access to all material made available by the site, you must be a subscriber, who can buy 1 month, 3 months or 6 months of subscription.
The campaign
The challenge proposed to the digital agency was to “bomb” the intensive online course that lasted from 2 months (August 26 to October 26).
The online campaign “Detone Biology in ENEM 2013” was created by NationalVOX, which conducted the entire process of disclosure through Facebook (announcements and sponsored posts) and Google AdWords (adnouncements in search and videos on youtube).
Results
Check below the results obtained by NationalVOX, which provided all the numbers by means of a report delivered at the end of the campaign:
Branding and engagement
1) significant increase in the visibility of the brand Total Biology in all Brazil
2) increase of 71.47% in site visits
3) 91.52% increase in the number of unique visitors on the site
4) 65.39% increase in pageviews on the site
5) Increase of 100,000 likes on Facebook page, totaling 267,000 likes
6) increase of 5,000 subscribers in Youtube channel, totaling 14 thousand subscribers
Performance
1) 400% increase in website billing
2) The ROI of the campaign was 1,300%, that is, every R $ 1,00 real invested in the ads we obtained R $ 13,00 of direct gain
“ In addition to the increase in sales, the campaign made by NationalVOX also strengthened the Total Biology brand, which still yields fruit to this day. That's because a lot of people knew me by name, but I didn't know I had a website until the start of the campaign. With the implementation of the strategies, I increased all access indicators on the site, gained more fans on Facebook, increased the subscribers on the Youtube channel, the billing of the site grew greatly and, through the reports that the agency sent me, I was able to follow the return on the investment, which was impressive. The professionalism of National VOX is visible in all aspects, highlighting: the knowledge, involvement and commitment of the team. ", says Prof. Paulo Jubilut.
