To celebrate the 287th anniversary of Florianópolis, encourage the talent of its readers and stimulate interactivity with the public, the hyperlocal portal♪ Eye on the Island ♪released this Friday, 15, in hisFacebook fan page, the cultural contest “#Floripa287 – I love Florianópolis”. To participate, the fan of the page has only access to the page tab and upload a photograph that, in his opinion, demonstrates his love for Florianópolis and why he is passionate about the city. Participation may take place until the last minute of the contest, which ends at 23:59 p.m. on the day 23.
The mechanics of the contest are simple. All photos registered by fans are open to public vote from the moment of upload. The author of the most voted photo until the end of the contest will be contemplated with a schooner tour, entitled to escort, from Florianópolis to Anhatomirim Island, in Governor Celso Ramos, with everything paid – including fees and lunch.
In addition, the award-winning photo will be used as the top of the fan page of the♪ Eye on the Island ♪for 30 days. The winner of the cultural contest will also have the right – not the obligation – to produce a multimedia account of the tour. The content, which will be edited by the website staff, will be published in the sectionTourism– one of the new features of the new layout of the♪ Eye on the Island ♪, which premiered in December 2012.
#Floripa286
In 2012, the portal headed the project of the #Floripa286 tweet, which intended to put the capital of Santa Catarina in the trending topics of Twitter. In addition to the portal and the National VOX – Digital Agency (owner of the portal), they supported the initiative Floripa Shopping, Grupo Digital Santa Catarina, Clinks, Image of the Island, Cultural Marathon and InfoSport.
The mobilization managed to generate thousands of “tweet” but did not implicate the TTs due to the death of comedian Chico Anysio, who dominated the microblog network and raised the level needed to join the list of the most discussed subjects.
