The first edition of Marketing Mix ADVB/SC, promoted by the Santa Catarina Association of Sales and Marketing Directors, will bring Mike Donnelly, a recognized specialist, speaker, facilitator and consultant to the state in terms of how to build successful corporate cultures. For more than 25 years, Mike gained practical leadership experience at The Walt Disney Company and at Papa John's International.
The event will bring together professionals from communication, marketing, sales, advertising, businessmen, associates, students, supporters and opinion-makers who want to know the concepts and strategies of the market in the areas of marketing and sales. The event will be held on April 25, in CentroSouth, Florianópolis and the tickets will be for sale in the National Ticket website. Information on the event website: www.marketingmixadvb.com.br
“ I'm very excited about my coming to Florianópolis. In the Disney Style Customer Experience program I will give examples of how and what you can do to increase your customers' intention to return and how to make your business a reference to friends and family members of this same customer as well. Remembering that every enchantment process always begins within the organization. I will give examples of how the process works and then the participants will formulate their own plan to increase customer loyalty”, Mike Donnelly anticipates.
The event will have two panels formed by presidents and executives of large companies: Alex Tabor (CEO, Urban Fish) and Rogério Mainardes, Corporate Marketing Director of the Positive Group, with the theme “Product and Price”. Artur Grynbaum, Chairman of the Boticário Group and Luis R.W. Ferreira, Commercial Director, Marketing and Innovation of Tigre S/A, will be present in the panel “Promotion and Square”, explaining on segments that impact the market.
“ We know that 2017 will be resumed, so we want to do this event with great names to help the market inspire and qualify for a second semester of economic warming. We believe that with the realization of Marketing Mix ADVB/SC, we will certainly motivate companies and professionals to act and move their markets,” says Daniel de Oliveira Silva, president of ADVB/SC.
ON ADVB/SC – Founded in 1984, ADVB/SC (Association of Marketing and Sales Directors) is a non-profit civil entity with state operations, which aims to disseminate the concepts and practices of Marketing and Sales, through the exchange of knowledge, experiences and ideas between our members and professionals of expression in the market in Santa Catarina. The entity, based on the pillars of recognition, training and relationship, holds numerous awards events throughout the year, among the main: Citizen Company Award, Sales Personality Award, Top Marketing and Sales Award and the Idea Meeting, held in different formats and with the aim of promoting networking between businessmen, executives and managers. The entity also promotes courses, supports and empowers professionals in the area as a way to promote the Santa Catarina market and move the state economy.
Service
What: Marketing Mix ADVB/SC;
Date of event: 25 April;
Timetable: 9:00 at 5:00;
Location: CentroSul – Florianópolis;
Tickets: National Ticket
