A National VOX – Digital Agency, based in Florianópolis, is the company responsible for planning and digital management of the newest campaign of the Rooster Posts, created by WITH A PROpaganda and presented to the network employees on September 13.
The central structure of the campaign is a series of videos whose protagonist is the legitimate “mané da Ilha”. With a lot of humor and relaxation, the advertisements draw attention to the importance of fuel quality, credibility and good services of the Rooster Posts.
In the digital environment, NationalVOX created and developed the company's new website, focusing on the production and dissemination of content – of which it also curates. The site is integrated into social networks of the network, which have been restructured and whose management is also done by the digital agency – YouTube channel, Twitter profile and fan page on Facebook.
National VOX is also responsible for creating campaigns and promotions in the digital environment. The first promotion, on the occasion of the inaugural video of the series and that unites YouTube and Facebook, is called “The baptism of the dummy”, which will reward with five tanks of gasoline the customer who suggest the best name for the maneinho character. The promotion ends on the 15th of this month.
In October, NationalVOX will implement the network's email marketing, with a monthly newsletter of news and promotions from the Galas Posts. A contribution will also be made to AdWords-type ads – Facebook ads are already being broadcast.
Finally, National VOX monitors all the tools used by the campaign in the digital environment, thus ensuring that, from the analysis of the results, it achieves the goals established in the planning and study of competition phase.
Meet the new website of the Rooster Posts: www.postogalo.com.br.
