This week we won the Google Certification Program seal, recently renamed Google Partners. The label recognizes companies that master Google products, as they adopt the best practices recommended by the giant market search and advertising on the internet. The company already has profile listed on the official program page —> NationalVOX – Google Partner
To achieve certification, the agency had to meet the prerequisites: to have managed an expenditure of at least $10,000 in a period of 90 days and to have at least one employee with individual qualification, obtained in examinations that Google applies online.
The individual qualification was won by the company's metrics and AdWords analyst, Leandro Pugliese, 31, a professional hired in August 2012, with experience and expertise focused on SEO (search engine optimization), SEM (search engine marketing) and usability.
The analyst was first approved in the Google review of the basic principles of advertising, which covers the most rudimentary aspects of Google AdWords and online advertising, including account management and the value of research advertising. But certification is only valid with a second approval, of three possible. Pugliesi has succeeded in the graphical advertising exam, which covers both intermediate and advanced best practices for advertising on YouTube and Google Display Network.
"It is very gratifying to win the certificate and at the same time bring NationalVOX to Google Partners. Now it's time to reap the results", says Pugliese.
According to Google, it says in official website The programme is based on the following qualities:
"They studied a lot
Partners keep up to date on Google's latest products and tools. They undergo certification exams administered by Google every 18 months.
"They are experienced
The proven success is what puts our partners above the others. They use the industry's best practices to manage campaigns and help you make the most of your marketing budget.
" Google Access
Partners are always ahead because they work directly with Google. With access to product training and updates, they always know what is going on with Google. "
" This recognition as Google Partner places NationalVOX on another level in the market. It is also the coronation of the work developed by the agency in recent years in achieving results for our customers on the Google AdWords platform, such as the accumulated increase of 40% in the CTR of active campaigns in the financial year 2013, which, in turn, impacts on ROI", says Dudu Gentil, director of marketing and planning of National VOX.
