The digital market in Brazil is expanding. To reach this conclusion, just read this information, all from reliable sources:
– According to Anatel, by July 2012, 256 million active cell phone lines existed in Brazil, representing 1.29 lines per inhabitant, 54.3 million accessing the 3G network.
– According to FGV, there are 60 million computers in use in the country. By the end of this year, the number should be up to 100 million.
– Ibope NetRatings numbers show that we are over 80 million “internauts”.
– 46 million Brazilians are registered on Facebook, according to Socialbakers.
– Finally, in 2011, e-commerce in Brazil had a turnover of R$ 21 billion. And the forecast for 2012 is R$ 30 billion. 32 million Brazilians shop online.
With the proliferation of devices and devices that access the internet in increasingly fast, friendly and secure ways, digital marketing becomes central in any campaign that aims to make a service, a product or even a nonprofit idea known, popular – and profitable. The market is huge, and it has been occupied little by little, as well as proving the information below:
– Four out of 10 Brazilian companies are not yet on the web (TCI Business Research 2011, published by CGI.BR).
– Investments in online advertising in 2011 grew 37.3% compared to 2010, with revenues from R$ 2.4 billion to R$ 3.3 billion (IAB Brasil – Interactive Advertising Bureau).
– For 2012, the expectation is of a growth of 39%, which will cause investments in the middle to reach R$ 4.65 billion (IAB Brazil – Interactive Advertising Bureau).
– Translating to the advertising cake, the digital medium holds 11% of the Brazilian market's revenue, and should reach 13.7% at the end of this year (IAB Brasil – Interactive Advertising Bureau).
Digital marketing trends
In this context, your company needs to enter the digital sea: website, social networks, prominent presence on Google, online advertising, smartphone app. The E-Commerce Course Blog points to the following trends for 2012:
1) Small and medium-sized enterprises will definitely adopt digital marketing
2) Online presence with more engagement on social networks
3) SMO (Social Media Optimization)
4) Increase in cost of sponsored links and social ads
5) SEO (Search Engine Optimization) increasingly refined
6) Most featured videos
(7) Mobile Marketing in High
(8) Geolocation
All these services are executed by National VOX – Digital Agency. Shall we talk?
