Almost a year after presenting a new layout and new sections, the ♪ Eye on the Island ♪, Florianópolis hyperlocal portal owned by National VOX – Digital Agency and released by Dudu Gentil on December 18, 2008, announces more news this week.
On Thursday, 28, the " section premieredLive cameras", in a closed partnership with Maaxcam, a live camera portal spread in public places in Florianópolis. In all, 12 cameras offer the look of the following locations:
– Joaquina Beach
– Praia Mole
– Avenida das Rendeiras, Lagoa da Conceição
– Ponte da Lagoa da Conceição
– Mirante do Morro da Lagoa
– Santo Antônio de Lisboa
– Avenida Beira-mar Norte (transit)
– Trapiche da Beira-mar Norte
– Koxixio’s retreat on Beira-mar Norte Avenue
– Largo of the Metropolitan Cathedral
– Hercílio Luz Bridge
– Coqueiros Park
Gentle, who is also director of marketing and planning at NationalVOX, explains that Maaxcam was the best option for a portal with the profile of DeOlhoOnThe Island. "As our mission is to connect who is and is in the city with everything that concerns Florianópolis, the differential of having cameras on beaches and tourist spots, besides the classic traffic of Beira-mar, is what caught our attention".
Another novelty is that in November, an application was released from DeOlhoOnThe Island for smartphones. The app, whose marketing campaign motto is "Floripa in the palm of the hand!", has versions for iOS (iphone operating system) and Android (from Google, installed on dozens of devices from different manufacturers).
The app brings the portal news feed, with text and photo; the complete film programming of all the commercial rooms of Greater Florianópolis, with photo, synopsis, trailer and schedules; a tour section, which presents the 15 scripts of the homonymous section of the portal; and the schedule of parties, ballads, shows and theater of the city, with photo, more information about the event and, when available, link for online ticket purchase.
According to Gustavo Trentini, director of technology at National VOX, the release of a tablet version, both iOS and Android, is on the plans for the first half of 2014. In addition, in January the app will receive a great update.
Download the application to iOS
Download the application to Android
