A NacionalVOX – Digital Agency launched on Monday, 10, the new version of the news portal and hyperlocal entertainment of Florianópolis ♪ Eye on the Island ♪, which aired on December 18, 2008. Accessible also from clicRBS since September 2011, the portal has gained new look, more functionality and sections.
Developed with the proprietary technology of the digital agency, the portal is fully integrated into social networks, allows readers to leave comments through the DISQUS system (which covers Facebook, Twitter and Google+ profiles) and is 100% compatible with tablets and smartphones – both visually and in functionalities.
Cinema and fun
The portal now has new sections. The reader can consult the film programming of all commercial rooms in Florianópolis, São José and Palhoça. All movies have photo, trailer, synopsis, dates and times of sessions, prices and direct link to the site of buying tickets from film Tickets Ticket Ticket Ticket Tickets Ticket Tickets Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Ticket Com.
The same is true of the “Fun” section, which brings the agenda of parties and ballads, shows and theater of the Island of Santa Catarina: description of the event, date and time, detailed location on Google Maps, values and direct link to the Blueticket ticket sales website.
Tourism and gastronomy
Much accessed by tourists from other states of Brazil, the DeOlhoNaIlha portal now offers a section specially designed for this audience. “Tourism” presents 15 scripts covering the entire territory of Florianópolis and were written by a team of journalists, in partnership with the editor of Santa Catarina Letras Brasileiras, specialized in tourism.
In addition, the section presents the attractions of the city, separated into four categories: beaches, cultural heritage, sights and trails. Complete the section a collection of 291 postcards from Magic Island that can be sent by email.
There is also a section of “Gastronomy”, which presents typical recipes of Azorean cuisine and, every week, will present to readers the work of a renowned chef of cuisine in Florianópolis.
Inside Floripa
According to Eduardo Gentil, director of marketing and planning of NationalVOX and founder of the portal, the changes are an imperative in the digital environment and could not be different in DeOlhoNalha. “The look we were wearing was aged, it was the same since the debut in 2008. Now, a week from completing four years in the air, we are up to date with what’s best on the National VOX development platform.”
2012 – the year of change
The new version of the portal crowns a year of advances and innovations in the DeOlhoOnTheIsland. Focused on news and the evening schedule of Florianópolis since 2008, in 2012 the issue of this material was made by journalist Felipe Lenhart, who began his career as editor and cover editor of the clicRBS in 2003 and has passages as reporter and columnist of the Diário Catarinense, assistant editor at the Brazilian Letters publishing house and editor of the newspaper Vipo Palhocense.
In March, to commemorate the city’s 286th anniversary, DeOlhoNaIlha headed a group of companies, entities and partners in the #floripa286 project, which promoted a “tweet” with hashtag on the 23rd and based the whole group’s performance on a hotsite of the project, created and developed by National VOX.
On March 15, the portal reported exclusively that Paul McCartney's show in Florianópolis had been released by the Military Police. On the day of the presentation, he covered the event. On October 25, he promoted a special Facebook action to remember the six months of the concert, assembling a gallery with 29 photos sent by the readers who were in the show.
In May, during the strike of drivers and collectors in Florianópolis, DeOlhoNaIlha covered on site all the assemblies of public transport workers, informing by Twitter and Facebook if and when the buses would be back on the road.
Two weeks from the first round of the municipal elections, DeOlhoInIlha launched another hotsite, the #debatinilla. The special featured interviews with all six candidates for City Hall, photos, videos and an innovative feature: the confrontation of the candidates' proposals for eight key themes of the election.
In September, the portal began publishing special articles on Fridays, which are featured in cover for the entire weekend, cleared and written by reporter Alanna Kern – text, photos and videos. The aim is to bring up little known subjects in the city: the passion of the student Felipe Botelho to create the blog “Desterro Today”, the base jump-jumping professional parachutist Gustavo Areias da Ponte Hercílio Luz and the generous action of the Friends of the Soup in the city center, for example.
The initiative to invest in quality and content production has resulted. The portal fan page started the year with less than 800 likes, and today it has more than 3,300. On Twitter, DeEyeOnTheIsland began 2012 with less than 6,000 followers, and now has 7,700.
Access the new Eyegate on the Island: www.deoIhoinhalha.com.br.
Technical details of the new Portal DeOlhoInIlha
Design: Eduardo Gentil and Felipe Lenhart
Creation and front end: Vagner Baggio
Development back-end: Antonio Rafael Ortega
