The digital market in Greater Florianópolis, its novelties, trends, design, cases, experiences and user behavior will be under debate this weekend, in the Digital Round of Estacio. The event, which takes place in the main auditorium, is promoted by the Graduate course in Marketing and Digital Media and is part of the calendar of extracurricular activities, of the University Center.
The opening is scheduled for this Friday, March 1st with the coordinators of the course Luciana Manfroi and Bruno Pompeu highlighting the importance of digital market circles, which symbolize the event. Opening the Round, the Behavioral Analyst Luciano Vieira dos Reis will talk about User Experience: behavioral research applied to design. Following this, Rodrigo Gonçalves, CEO of Jimmy Technology and co-founder of the OLHOSEO event will share his experiences with the digital market.
On Saturday (02), the Round continues with the presentation of Manoel dos Santos, expert in User Experience, on the role of design in a project to leverage innovation. The second lecture of the day will be with Sonia Immaculate Tuyama, who has been working in the IT area (Information Technology) for 20 years. The theme is “Research with users as a guide to developing a web application”.
In the afternoon, André Siqueira, marketing manager and co-founder of Digital Results will address “Film Marketing, Principles and Development”. Hiram Damin, Social Media and a student graduated in the first class of Post Media Fingerprints will be presenting the results of your TCC “Generation Y: a study of Greater Florianópolis”. To close the Round, the Persona of the event, Dudu Gentil, partner of National VOX, owner of the site De Olho on the Island and co-founder of the Digital Group of Santa Catarina, will talk about his professional trajectory with internet and digital marketing.
To participate in the Digital Round, which is free, just log in to the event page on Facebook and confirm the presence https://www.facebook.com/events/107908042712914/ .
