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Graduate in Strategic Marketing with emphasis on Digital Marketing

Objective: The objective of the Program is to qualify professionals to act in leadership and management positions in the areas of marketing, sales, communication, advertising agencies, communication vehicles, with strategic vision, ethics, creativity and ability to perform. Target audience: The class will be formed, preferably, by professionals from companies associated with ADVB/SC. Content addressed: The course [...]

August 15, 2016 · Gustavo Trentini · 1 min read

Graduate in Strategic Marketing with emphasis on Digital Marketing

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Objective:

The objective of the Program is to qualify professionals to act in leadership and management positions in the areas of marketing, sales, communication, advertising agencies, communication vehicles, with strategic vision, ethics, creativity and ability to perform.

Target audience:

The class will be formed, preferably, by professionals from companies associated with ADVB/SC.

Content addressed:

The Graduate course in Strategic Marketing with an emphasis on Digital Marketing has 360-hour class hours.

HORARY CARRY DISCIPLINE (h-a)

1. Business Environment Analysis 30
2. Strategic Marketing 60
3. Leadership and Team Management 30
4. Distribution and Sales 30
5. Market Communication Management 30
6. Digital Marketing 30
7. Cross Media 15
8. Design, Interface and Usability 15
9. E-commerce 15
10. Digital communication metrics 15
11. Marketing Simulator 30
12. Price Finance and Management 30
13. Applied Project 30