SEO or SEM? What is the best strategy for your website?

The Internet has become an integral part of the modern world of business. Companies from all ports and sectors are using the Internet to disseminate their products and services and interact with their customers. Being on the Web goes way beyond having a website. You need to speak the proper language, use the available resources, add content and maximize value to customer relationships, leverage new businesses.

There are currently people on the Internet doing searches, where many of them seek specific services and products, which in your case may be what you are selling.

The process to position your site at the top of search results is known as Site Optimization or technically as SEO, which means Search Engine Optimization.

A Site Optimization, or SEO, is an efficient digital marketing tool and has gained great importance in recent times and this has been growing very rapidly as people and companies think of the cost-benefit that provides good SEO work.

What about the SEM strategy? Is it the same as SEO? What's best for my company?

Since the search for optimization services in search engines has been growing, it is very common for people to search for companies that position websites on the first pages of the searchers, whether in organic search or in sponsored links, this requires knowledge and specialization. With the lack of knowledge of techniques by many, both clients and even professionals, when defining the strategy end up confusing the concepts of SEO and WITHOUT what you mean by Search Engine Marketing.

Today thanks to SOURCE ed IAB (Interactive Advertising Bureau Brazil) it is easier to identify through the definitions what each strategy refers to.
See more in glossary in Portuguese.

Below are the definitions:

SEM or simply Search marketing is the area of online marketing responsible for the strategies and techniques that involve the generation and increase of traffic from search tools, as well as the promotion and protection of brand results. SEO and PPC are different areas of SEM.

SEO or Optimization of Sites is nothing more than a set of techniques implemented inside and outside your site that aims to enhance the presence of a site in organic results. The SEO term is also used when it refers to the professional expert in the area, i.e. an optimizer is also an SEO.

With these definitions it is easier to identify the difference between the two SEO and SEM activities. However, SEM (Search Engine Marketing), as we have seen, is a set of Internet Marketing techniques that aims to promote the website in the result pages of a searcher with Google, Yahoo, MSN, among others. However SEO is only one of the items, or marketing actions on the internet, if we can call it this way, the SEM that accompanied by other actions such as sponsored links can further promote your website.

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