Digital project celebrates the tradition and modernity of one of the most iconic addresses in the city
Shopping H, located in the heart of Blumenau and with a history dating back to 1878, has just launched its new institutional website, developed by NVX – NationalVOX, a digital agency specializing in strategy, design and web development based in Florianópolis. The new digital platform reflects the transformation moment through which the enterprise is going, which is in the process of retrofitting and revitalizing.
A Project That Honors Tradition
The NVX challenge was to create a digital experience that would dialogue with the rich history of Shopping H, keeping in line with the proposal to modernize the physical space. The site shopping.com.br it presents contemporary design, intuitive navigation and an interface that celebrates the values of the enterprise: tradition, meetings and connection with the city of Blumenau.
The platform was developed with a focus on user experience, providing quick and easy access to the main information about shops, gastronomy and services available at the mall. The clean and modern layout highlights the three pillars of the new Shopping H: Trade and commerce, Gastronomy and Services.
Features and structure
The new shopping site H has strategically thought-out sections to facilitate the visitor's journey:
- Intuitive navigation: Organized menu with direct access to the sections of Shops, Gastronomy, Services, Timetables and location information
- Visual attractive: High quality images that highlight the gastronomic boulevard overlooking Curt Hered Street and the connection between the two most charming streets in the city
- Responsivity: Fully adapted interface for mobile devices, ensuring the best experience on any platform
- Integration with social networks: Direct connection with Instagram and Facebook to keep the public up to date
- Accessible information: Highlight for operating hours and guidance on how to get to the site
Connecting tradition and digital innovation
The history of the Shopping H begins long before its inauguration as a shopping center. It all began in 1878, when the Hereting brothers arrived in Brazil and opened a shop on 15th Street of November. With family tradition in weaving, the Herening family built a textile empire that marked Blumenau's history.
Today, the Shopping Mall H undergoes a new phase of transformation, and the site developed by NVX is a key part of this renewal strategy. The digital design translates into pixels and code the essence of a space that is much more than a shopping mall: it is a living piece of Blumenau's history.
The expertise of NVX
NVX, the development agency, unites strategy, design and technology to create digital solutions that generate results. With a portfolio that includes projects for companies such as Digitro, Floripa Airport, UNIAVAN, ACATS, Spectrochem and Espirito Bird, the agency consolidated itself as a reference in Santa Catarina.
“ We work on the cross-section of strategic analysis, creativity and technology to help our customers reinvent their businesses digitally,” he highlights the agency’s positioning, which combines strategic planning, cutting-edge web development and functional design to create authentic interactions that generate impact.
Technology and performance
The project was developed with cutting-edge technology, ensuring high performance, loading speed and optimization for search engines (SEO). The platform is prepared to grow along with Shopping H, following the completion of revitalization works and the arrival of new shopkeepers and gastronomic operations.
An invitation to the public
The new shopping site H is not just a digital showcase – it is an invitation to Blumenauenses and visitors to meet (or rediscover) one of the most special addresses in the city. As the enterprise itself highlights in its communication: “It is the perfect opportunity to undertake in a strategic and high visibility space in the heart of Blumenau.”
With the new website on the air, Shopping H is digitally positioned to match its centuries-old history and promising future, reinforcing its identity as a space that celebrates the city, people, meetings and, above all, tradition.
About NVX – NationalVOX
Digital agency focused on digital performance and intelligence, NVX operates in the areas of strategy, design and web development. Based in Florianópolis, the agency develops projects for companies from different segments, always focusing on results and digital transformation. Further information: nationalvox.com.br
About Shopping H
Located in the centre of Blumenau, between the 15th of November and Curt Hereing streets, Shopping H is an enterprise with roots dating back to 1878, when the Herening brothers opened their first shop on site. Currently in retrofit phase, the shopping combines tradition and modernity, offering a mix of shops, gastronomy and services. Further information: shopping.com.br
