Unpublished in Brazil, event is a unique opportunity to watch free of charge to national and international speakers who are references in the areas of innovation, branding, new technologies and social media www.socialgoodbrasil.org.br
The catalyst seminar of ideas and technologies for social transformation provides, on November 6, 7 and 8 in Florianópolis, an international meeting that gathers from entrepreneurs, volunteers, community leaders to young people and students. Unpublished in Brazil, the event brings international speakers specializing in social media, new technologies, branding and innovation, such as the entrepreneur and entrepreneurship and innovation advisor in Pixar, Cisco Systems and Qualcomm, Peter Sims – author of the best-selling “Little Bets”, elected one of the best business books of the year by The Washington Post, Inc. Magazine and Amex OPEN; as well as Simon Mainwaring, one of the largest branding and social media experts in the United States, consultant of companies such as Google, General Motors and Gucci Group; and the American author of the book “Social Transformative Media”, Beth Kanter, pointed out as “The Most Influent Woman in Technology” by Fast Company Magazine.
The lectures will be held at the theater of the Integrated Culture Center (ICC), with space for 900 enrolled each day of the event. Social Good Brazil also brings together recognized national speakers in the area, with chats and panels for the public, all broadcast by livestreaming – live broadcast via internet. The structure, which makes up a differentiated design, aims to provide the debate on the use of technology and innovation in solving social problems and improving quality of life for all. The initiative is from the Online Volunteers Portal (VOL), maintained by the Volunteers Institute in Action, and the Community Institute Greater Florianópolis (ICom).
For the leader and prosecutor of the SGB, Fernanda Bornhausen Sá, the lecture cycle has the prospect of acting as a cutting-edge debate on social innovation. “We believe that technology is a powerful means to transform society and drive a positive social change. We know amazing people and organizations who also believe in it and are making it happen. Technology is a means to a greater end. The network is made up of people and it is they who are transforming society every minute with micro-actions that together become great”.
If you believe that technology is a means that enables the transformation of society and you want to debate ideas for positive social change, sign up for the seminar at www.sgb.org.br. Registration is free and will be open until the start of the event.
Programming
The first day presents the discussion “a new world, new technologies and forms of social impact”. With the opening at 7:00 p.m., the program integrates the panel with the presence of Simon Mainwaiting, consultant of companies such as Google, General Motors and Gucci and author of the book “We First”, indicated as “Best Marketing Book 2011” by strategy+business, “Top 5 Marketing Book 2011” by the 800-CEO-Read and “Top 10 Business Book 2011” by Amazon; and Mauro Segura, author of the blog “The Quinta Onda” and director of Marketing and Communication by IBM Brazil. The guests will debate about behavior and communication in the age of digital society.
For November 7, the participant enrolled can check the main stories and cases of how people and institutions use technologies for social transformation. There will be an overview at 1pm on the . .Social Good . . in the world and the significant impact of the proposal on Brazil. Among the cases that will share your experiences are the “Games for Change Latin America” by director Gilson Schwartz, and the platform “Democratic City”, founded by Rodrigo Bandeira. After that, a panel will be held with Hernán Efrón, the planning and development of new businesses at Engage, founder of Qatar, on “how do new technologies leverage innovative strategic resources mobilization?”.
The schedule for the second day of the seminar ends with Beth Kanter’s lecture, pointed out as “The Most Influent Woman in Technology” by Fast Company Magazine, receiving the “Voices of Innovation for Social Media” award from Businessweek and the “Inspiring Woman” award from PepsiCo. Beth has over 30 years of work experience in the social sector in technology, training, training and fundraising and marketing. She is co-author of the book “Social Transforming Media”, which shows how non-profit organizations can become this new world scenario.
The last day and ending of Social Good Brazil will be specifically focused on “Innovation of all for everyone, how to innovate?”. They will be treated from the factors that drive social innovation, such as environments, behavior, tools, new models of organizations, to how ideas arise from small discoveries. In his lecture, Peter Sims, an expert on innovation and entrepreneurship, with MBA from Stanford University, will share with the public the insights of his latest book “Little Bets” – in Portuguese, Small Bets – chosen by The Washington Post, Inc. Magazine, and the AmEx forum OPEN as one of the best business books of the year.
Technology for social transformation
The term Social Good means “social good” and its concept, created in the United States, explains the phenomenon of using new technologies and innovative thinking to support causes and solve problems in society. The digital inclusion data in Brazil clarify the importance of organizing a movement for social transformation on the web: in 2012, there are more than 81 million Brazilian Internet users, above 40% of the country's population, 47.5% of whom frequently use it. The total number of Facebook members has already gone up 900 million in the first half of this year, and more than 50 million of this total are Brazilian.
The starting point for the VAT institutions and the ICom projecting the Social Good Brazil event was the holding of the 1st International Seminar on Technology for Social Change, the Together is Better (TiB), in 2010. The seminar was attended by 500 international participants and guests. However, the idea for the theme of the series of lectures in November this year was inspired by the Social Good Summit, which this year promotes the largest globalized meeting, with a livestreaming of 15,000 enrolled in the end of September, in New York, on how technology can improve people's quality of life. The voluntary VAT president,Fernanda Bornhausen Sá, and the chairman of the ICom board, Lucia Dellagnelo, participated in this experience in 2011 and, based on the American proposal, decided to organize the Social Good Brazil program.
