Digital planning, content production, blog creation and development and activation of all communication was carried out by TM4 Fashion in partnership with the Nationalvox – NVX.
The live webinar “Fashion Trend: My store is on the right track?”, with the content manager of Use Fashion, Sofia Martelline, officially launches the blog Style Catarina, on this day 15, at 3 pm. The initiative is from the Federation of Micro and Small Business Associations and the Individual Entrepreneur of Santa Catarina (Fampesc). The creation of the channel came from the fashion industry entrepreneurs, with the supervision and guidance of the Sebrae-SC.
Sofia Martelline will present a global, practical and current view of the fashion industry with the retail look. Graduated in Fashion Business from Anhembi Morumbi, she worked in fashion production after taking courses in the photography and writing area during the period she lived in New York. Member of the Ascential team, British business-to-business media company, where he specialized in trend research, writes in Use Fashion about the main fashion directions for small Brazilian companies.
The Catarina Style blog has exclusive and free texts, with information and tips on fashion trends, how to organize the store, how to make the showcase more attractive, vendor motivation, marketing, merchandising, how to create content on social networks, how to improve business competitiveness, customer loyalty, among many others.
“The Catarina Style is a link between fashion manufacturers and shopkeepers across the country. Our plans are to transform the blog into a marketplace B2B (business-to-business), with a virtual buying environment from the shopkeeper from anywhere in Brazil, with the aim of further boosting the business of the textile industry in Santa Catarina,” said Rosi Dedekind, President in office of Fampesc.”
Information on how to participate in the webinar: www.estilocatarin.com.br/webinar. The event will be available for anyone who cannot be on live broadcast time.
E-mail: contact@stylecatarina.com.br
About Fampesc
Fampesc is composed of 22 entities representing Micro and Small Companies and Individual Entrepreneurs of Santa Catarina and provides services to more than 8,000 companies. Created in 1985, it acts in defense, support and training of the Santa Catarina entrepreneurs.
