Youtube as a free media revolution

Youtube has become one of the main tools of advertising and marketing videos on the internet, free of charge. Today, one of the most accessed sites in the world Youtube has also been a victim of users, or even a mechanism of disguised videos that are rejected by users by passing a negative image not following the logic of entertaining. In any case, it is a powerful tool for brand positioning and market making available a multitude of actions such as: disclosure, positioning, promotion, technical assistance, reach of segmented audiences, internal and external processes, selling more among a multitude of utilities for companies of various segments and sizes. In short, Youtube in the same way that it can build brands it can drop, however powerful it is branded.