Did the organic traffic die? The answer is no! Organic marketing is what will increasingly separate your business from competition. Marketing strategies produce organic traffic that is directly related to what users are looking for in relation to their business. Although you cannot give up paid traffic for sales reach, organic traffic must be planned and applied over relevant content and SEO actions.
Contents
Toggle- What is organic traffic
- 1. Create a keyword strategy
- 2. Optimize page titles
- 3. Produce good content
- 4. Integrate keywords in your content
- 5. Make meta descriptions that take to clicks
- 6. Focus on improving page speed
- 7. Make URLs friendly
- 8. Don't leave out the tags ALT
- 9. Create a Link Building Strategy
- 10. Make the website compatible with mobile devices
- Conclusion
What is organic traffic
In a very simple way, organic traffic is the one you don't pay.
Basically, if a user visits your site without seeing an ad or something, it will be counted as an organic visit. On the other hand, visitors who arrive at your site after seeing an ad on Google, Facebook, Instagram or other websites are impacted by the so-called paid traffic.
Check out below 10 tips proven by marketing experts, including here at National Vox, which will help you increase your website's organic traffic. I'll start with the ones that should have top priority:
1. Create a keyword strategy
Determine which keywords will work well for your company and which will have more connection to your audience. To make a list of keywords you want to segment, think about how consumers search for your services or products.
When making a list of these keywords, check the traffic and competition of each term. Keywords and key words strategy are vital for content creation, as well as for improving the content of the site, which will be classified in Google and other search engines.
Avoid cannibalization of the keywords, which is when you segment a similar key phrase on multiple pages of your website. In other words, it's when one of your pages consumes traffic from the other page. This may be because your two (or more) pages are competing with each other, classifying for a similar search on the same page.
2. Optimize page titles
The title tag, or <title> in HTML code, informs a search engine a brief description of what is on this page of your website. It will be what Google will display first, as part of the organic search results. The titles of the pages should be lean, with less than 70 characters, but also relevant.
This is the first thing a user will see when rolling through the search results, so you should ensure that your title is not only clear, but accurate for your website and offers. Know that the main information about your business or product needs to be in the title and it can and should also be creative.
When it comes to optimizing, it is seeking best practices and applying in your marketing for practical results. Each page should be properly optimized to make SEO effective.
3. Produce good content
It seems pretty simple, you say! However, many companies struggle to create perennial content that is related to their audience. That's one of the many ways a digital agency can help you. Always put quality above quantity, as this will help build your reputation.
Users who are researching your company, including your products and services, want information that will help them in some way. If you don't know where to start, think about the needs of your potential customers. Ask yourself what information they'd like to know.
The content must always be original and never plagiarized, as this will harm the search rankings. You can even get inspired by other sites to apply your content, but never Ctrl+C and Ctrl+V on pages, as it will have limited reach and even penalties on the part of searchers like Google.
Try to create content that is relevant to the user, so it is important to check what the competition is applying and use references without copying directly.
4. Integrate keywords in your content
Use your keyword list to place them in all your content, including other important SEO items from your site, such as meta description tags.
Until then, it was thought that putting as many keywords would help boost you in the algorithm. However, this is what is known as “sucking sausage filling” and will only slow your rise to the top of the results of the research. Instead, focus on relevance by placing keywords, the same recommendation as the previous tip: it needs to make sense for the visitor.
5. Make meta descriptions that take to clicks
Google will display its meta description in the search results just below its title. It can also be considered a subtitle. The meta description acts as a brief explanation of what can be found on a specific page (URL).
Meta descriptions should be attractive to a user who is going through several search results, therefore lead with value. Always try to use the main keyword and short text for better viewing on Google.
6. Focus on improving page speed
It is a vital factor to provide a better user experience. Did you know that:
- 40% of users abandon the site that takes more than 3 seconds to load and 80% of visitors do not return
- Slow loading sites cause losses in sales
Google will decrease your site ranking if you find out that users are spending less time on your site. The lower your site's ranking, the less visibility it will have. This ends up affecting your organic traffic a lot, as it is difficult for users to find your website.
Actions to improve page speed:- Activate browser cache for faster site loading on recurring visits.
- Reduce server response time by up to 200 ms.
- Remove any script you are using on the page. Compress images with less than 100 KB to use on your page.
- Reduce the size of your HTML, CSS, and JavaScript files to less than 150 KB
Ideally, a website will click in up to 2 seconds, according to Google's latest update, to perform well in the tool. Use Google Pagespeed Insights and understand how to increase speed and achieve better organic results.
7. Make URLs friendly
Search engines know that their URLs (page addresses) will be read by a real person, so creating a confusing or unreadable URL can harm your search rankings. This includes the URL of each page of your website, so make sure that all are readable to relate to the content of the page.
Remember that the URLs of the pages should mainly contain the titles clearly and without weird characters like “%, #, *, ?”. Example of URL we use in an article here in the Blog: https://www.nationalvox.com.br/contents/announcements-no-linkedin-o-what-you-need-know-what/
8. Don't leave out the tags ALT
ALT tags are often forgotten, but they are important for SEO ! These HTML elements are used to provide alternatives when an image cannot be rendered. Always make sure you put targeted keywords in ALT tags.
9. Create a Link Building Strategy
The term “Link Building” refers to getting new links to your website from external sites. Although you may be creating good content that leads to sharing, you can also invite a blog and ask authorized websites to link to your page.
When creating a link targeting strategy, you should focus on the domain authority from which you are receiving backlinks, as the authority is passed through links and this can help your ranking.
10. Make the website compatible with mobile devices
Optimization for mobile devices affects your rating, so it is essential that your website is compatible with mobile devices (smartphones and tablets). Testing your website on a mobile device is a great place to start.
However, the optimization part can get a little complicated. Keep your CTA buttons accessible and compress images to help in loading times.
- Code your website to mobile in HTML5. Avoid flashing, as many devices like iPhones do not allow them to be loaded.
- If your site has categories, set them clearly to facilitate browsing.
- Try to avoid pop-ups. They look good on the desktop, but they can bother users when displayed on mobile devices.
- Make your site responsive so that it has a flexible and adjustable design according to the size of the screen.
- Offer easy browsing on your site, as the user does not have keyboards or shortcuts to browse your site.
Conclusion
Organic reach is not an easy thing to apply, it requires some work and minimal understanding of SEO techniques and appropriate settings. I understand you have a lot to do as a company owner and learn how to increase your organic traffic may not get on your to-do list.
After all, the implementation of organic SEO can be complicated for those who are not familiar with it. However, optimizing your website and directing organic traffic is essential for a complete digital marketing plan.
In doubt, seek help from experts. At Nationalvox, you can count on a dedicated and experienced team for planning and applying organic traffic strategies, which will raise your site to the next level.
