You've probably heard that email marketing is dying, or already dead, more than a few times. Don't believe it!
Many think the same of Blogs, however, they continue to attract thousands of visitors and readers every day, and if you notice, great bloggers also use email as their main channel of communication with their target audience or personas.
By email marketing the company can build its unique customer base, and not just rely on social networks, which can disappear along with your data.
Like Blogs, email marketing did not die, it just evolved and is currently one of the most important channels for digital strategies.
To demonstrate results, an email message must be relevant, must have been allowed by the persona (no SPAM), must engage and above all, not be intrusive.
With a potential return on investment of up to 4,400%, email marketing remains the best way to attract and retain customers.
According to the business data company Statist, We send 102.6 trillion emails every year. And the numbers continue to grow, with 126.7 trillion scheduled to be sent by 2022. The average email subscriber receives 13 commercial emails per day.
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Who's sending and reading all these e-mails?
In the United States alone, more than 90% of people over 15 years of age. And despite the increased social messaging apps, more than 3/4 of the teenagers still use email. In fact, they consider email as a “fact of everyday life”.
In fact, no matter how old you are targeting or where they are located, the email remains a great way to reach your audience.
In this post, I will highlight 10 reasons why you should bet on email as one of the main marketing strategies for your company. Follow:
Contents
Toggle- 1. Relationship with your customers
- 2. Custom content upload
- 3. Generate traffic to the site
- 4. Email is Measurable
- 5. Email is visual
- 6. Email helps your social media efforts
- 7. Strengthening the brand
- 8. You're in control.
- 9. Easy to automate
- 10. Reaching the right people at the right time
- Conclusion
1. Relationship with your customers
When visitors or customers sign up for an email list, either by conversion to the website forms, contact pages or even online purchase intent, they give permission to contact them.
This means they are interested in your business, product or service. The survey shows that consumers want to listen to their local companies. They want:
- Learn the news
- Enjoy offers
- Attend events
2. Custom content upload
Who never got that email that starts with “Hello, So-So, how are things going out there?”
The possibility of personal and directed communication is one of the main attractions of this channel. Personalization can be as small as including the name of a contact in the email.
In fact, emails that include the first name of the recipient in the subject line have a higher click rate than those that do not include .
You can also create individualized content based on your audience's targeting to send the right emails to the right customers.
For example, you may want to send an email marketing campaign to recurring customers and another one different to occasional customers.
In email the content can be highly customized according to the needs of the target audience. Your emails may have variations, including different images or subject lines to increase engagement.
You can also create targeted lists based on cities, positions, profiles or levels of involvement in relation toshopping journey.
3. Generate traffic to the site
When you produce cool and relevant content, how do you publicize to your audience? You probably email them.
With email marketing campaigns, you will send traffic to your website and improve SEO. In addition, you can keep your audience involved with your brand and website.
Here at Nvox, for example, we usually send emails to our customers and leads with Blog articles. This post, may now be being read by you who received the content suggestion by email from the Newsletter and helps bring traffic to our website.
When creating an email with a link to your content, remember that each email should contain a decoy phrase, a call to the action (CTA) so that readers can click and be directed to your website.
4. Email is Measurable
As plaemail marketing taforms(consider having one if you don't use it yet) provide access to detailed reports: for how many recipients you emailed, how many opened the email, how many clicked on the CTA of your email and more.
Data can help you make informed decisions about your marketing efforts and help you continually refine your emails for optimal engagement.
Do A/B tests to identify how your campaigns are best accepted by the target audience. In this article here on Blog, You can understand better about this.
5. Email is visual
The email doesn't have to be just a text. Actually, it shouldn't be. A good email marketing should contain visual elements such as header and footer with logo, attractive images and CTA buttons (call to action).
Most email marketing tools offer email templates with various themes and templates ready to use. But always remember:
Consumers appreciate and engage with attractive and relevant content!
6. Email helps your social media efforts
Your email list can be a powerful resource to help attract and engage.
Take advantage of promoting your networks or even performing actions involving social and email, in multichannel campaigns.
Disclose your offer or product on Instagram, for example, and take it to a website form where the visitor or interested person becomes a lead (contact) and can be nourished with content customized by email.
7. Strengthening the brand
Every content you create for your audience is an opportunity for them to get to know the personality a little more, the face of your brand.
The more familiar they are with her, the more likely they will be to engage with some purchase intent.
You can use your marketing emails to show off the various sides of your business: your experience, your sense of humor, your values, your personality and more.
Think of campaigns aimed at brand awareness, where the email will be one of the most important channels of relationship with the leads you can attract and then use in specific segmentations for sales as a consequence.
8. You're in control.
Maybe the best reason to use email marketing is that you're in control.
You make all the decisions about your email marketing efforts.
You decide which information to capture when your customers sign up. From the first name to which your preferences. Try conducting surveys with your lists, directing questions to help with your business strategy.
You decide who to segment and how often. And above all: you decide what to communicate by email!
9. Easy to automate
Current email marketing involves automation and early programming. Imagine that you are conducting a marketing campaign and want to send emails throughout the month.
You can set everything up on the first day (date, time, email subject) and email marketing software will take care of everything. Automation is what attracts companies, because they don't need someone in front of a computer all the time to send emails.
With the power of automation, you can generate great returns while focusing on other marketing channels at the same time. It becomes a real gain situation for your business.
10. Reaching the right people at the right time
To have a successful marketing campaign, you need to reach the right customers at the right time. Yes, I will insist on that because it is very important!
With email marketing, it's much easier to reach people because they always check their emails. Your leads can check at any time on multiple devices, which can improve the success of any marketing campaign.
This means you're appearing to your audience regularly, so you're always first.
Conclusion
While all marketing opportunities offer a list of advantages, an email list is one of the strongest assets a company can own.
Having a good lead base can help you achieve results.
If your company is not incorporating email marketing into your strategy, it's time to rethink and change. Start with a detailed plan and make it an absolute priority.
Email marketing is one of the main ways to reach your audience. In addition, it can also improve sales and leads. Since this is still the place where people want to receive information, let's just say that Email marketing isn't dead.
Want to know how to NVX can help with your email marketing and email automation strategy? Talk to me here.
