Sell something on the Internet...
That phrase may sound familiar, or even you might have thought about it once, right?
In this article, I'm going to talk about Internet products, the so-called infoproducts, help you understand what it is and offer the best tips for you also to bill, in a segment that is on high.
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If you've been using the internet for some time, you've definitely already consumed an infoproduct.
E-commerce has grown exponentially in the last decade and shows no signs of deceleration. Especially now, in times of pandemic, where social distancing favors and stimulates online shopping.
And if you want to start a business, this is the time!
What is infoproduct?
Along with all this e-commerce activity, a new way to create and sell products has grown.
A digital product can come in all types of formats, but in essence it must bring value to the consumer. Despite the name, people don't just want information. They want tips and strategies to improve their lives, whether for work, leisure or health care.
When we talk about digital products, we are referring to something that contains information and can be easily accessed online and downloaded to your personal computer or even mobile devices.
Some more common examples of infoproducts: audio recordings (podcasts), video courses, eBook, webinar and even workshop.
Other formats include folders and checklists that can be printed or filled in on the desktop. You can also deliver them in various formats. Like JPEG, PNG, mp4, pdf, mp3, etc.
The possibilities are endless and what is worth here too is creativity!
Obviously, all of this depends on the format you work best with. If you have better ability with videos or tutorials, maybe that's the kind of information product / digital product you can focus on first.
Benefits of digital products
- Low indirect costs. You don't need to have a stock or bank shipping expenses.
- High profit margins. Since there is no recurring cost of the goods, you retain most of your sales in profits.
- Automated potential. Orders can be delivered instantly, allowing you to be relatively free of service.
- Flexible products. You can offer free products to create your email list, monthly paid subscriptions for access to exclusive digital content or licenses to use your digital products. You have many options on how to incorporate digital products into your business.
- E-learning is the future of education. You have a great opportunity to expand your business and impact with e-learning, a sector that It should be worth it. $331 billion in 2025.
- You're susceptible to piracy/robbery. It is essential to take precautions and reduce these risks by using the right tools to protect your products.
- There are some restrictions on how you sell. For example, you should sell physical products through the Facebook and Instagram sales channel, according to the qualification requirements of these nets.
Most of these challenges can be overcome if you employ the right tools when designing your infoproduct business.
Digital products also come with specific challenges where attention needs to be paid to:
You are competing with free content. With digital products, consumers can probably find free alternatives to what you are selling.
So you'll need to think carefully about the niche that will segment and the descriptions of your products, offer a premium value with your products, and know how to create your brand to compete.
Above all, know what you want to sell!
Check out 8 types of infoproducts that sell and can help you choose what can be most profitable and possible to put into practice:
- Ebook
Ebooks or electronic books are publications that bring the same content as a printed work (book), only in the digital version. And here it is good not to confuse with the ebooks that usually offer to download inbound marketing campaigns by filling in registration.
We are talking about something far more comprehensive and with greater content value.
From execution to promotion, ebooks have an excellent cost/benefit: just a text tool (Word, Google Docs or similar), a PDF converter (most popular extension of this material) or Epub, Mobi (formats for iPad and Kindle) and a channel of promotion and sale, and of course: of good content.
As a written material will be, it is essential that it be well written and revised, so that the reader receives content with excellence.
If you already have printed works and you haven't scanned them yet, you're wasting time and money. This is one of the most popular infoproducts and can be offered in marketplaces like Amazon and Apple Store.
- Online course
Generally composed of video classes, they can also aggregate other types of infoproducts as support material. They're a light and dynamic way of educating people, and they attract a lot of people.
First, because nowadays almost no one has the time and availability to participate in classrooms. Then came the coronavirus pandemic and many businesses had to migrate from face to face to digital.
The education market, the so-callede-learningis on high and is a scalable business, depending on how you structure the creation and sale of your course.
Many people, if not most, want to learn new things according to their own pace and times they have, so online courses are synonymous with convenience.
Second, because video is one of the favorite formats on the internet.
Just to get an idea, in the United States, people spend almost six hours a day watching videos. That's a long time.
- Podcast
If you use Spotify, you probably understand why this format is so popular these days. For those who do not know what a podcast is yet, it is similar to a radio program on specific topics.
The big difference is that the podcast content is on demand, which means you can listen whenever you want. They are usually divided into seasons and episodes, similar to what happens to Netflix series, and are available on the internet.
One of the great advantages of Podcasts is that, as it's only about audio, people can consume them anywhere and at times they couldn't read an ebook or watch a video class. Like when they're driving or doing physical activities, for example.
And believe me, podcast is very simple to do and even publish. It's sitting at a table, talking about what you know, that you dominate, that you probably already discuss every single day...
The difference is you're gonna record this conversation and offer it to yours public.
- Webinar
Webinar is a digital event that is usually broadcast live. It can be a lecture, workshop, product demonstration or even chat with experts.
The two major advantages of this type of infoproduct are:
- it is possible to interact with the public, thus increasing people engagement
- and you don't have to worry about all the structure you need to do a face-to-face event.
Another attraction of the webinar is the ease of execution, especially on account of the free tools availablecurrently and the huge amount of information.
- Videocast
Similar to podcast, the difference is that instead of using audio only, it should contain video in format compatible with the most popular players, usually mp4.
To perform this communication, you need a streaming server, a communication channel and a client that can be a computer, mobile device or any terminal connected to the internet with the ability to play and have the transmission at the time it is necessary.
The biggest example of videocast is youtubers and their channels on the platform, with various formats and different themes that can monetize the author and create digital influencers.
- Screencast
Another way to produce video content is by using the screencast strategy, where you record the computer screen. It is a model widely used to show, in practice, how to operate online platforms, video games, tool tutorials, etc.
Just have good material (relevant content), use some screen recording programs and if you want, still record your audio, narrating what is happening. As an easy and widely consumed info product, consider adding bait to the dissemination or sale of products or services.
- White Paper
The white papers they are leaner and more dynamic than ebooks, addressing with greater depth a given subject, listing the problems and solutions related to it.
It usually has around 12 pages. The information is presented in a more dense and academic way, with lots of text and some statistical and graphic data that help readers to have insights and innovative ideas from this information.
By means of the white paper you sell your services subjectively, citing successful cases or testimony from customers who demonstrate your expertise in the subject.
- Tool
I left this info product last because it's more laborious. It requires creativity, investment and development. Unlike the other alternatives focused on content production, here the idea is to offer help in practice.
Tools can be plugins, extensions, applications or computer programs. They should offer an objective solution to solve a problem or facilitate a task.
However, it is the type of infoproduct that gives the most work to be produced, as it is usually necessary to have software developers on your team to do so, unless you are a beast in programming.
Conclusion
As you have accompanied here, creating and selling infoproducts should be an applied strategy with planning and research. Don't go around doing things without knowing and researching what others are doing or selling.
Optimize time and test to understand which digital product really makes sense to you or your “clients”. We all have knowledge or experiences that can be useful to someone. And as we saw in this post, it doesn't have to be anything very extraordinary.
The good news is that relevant content can be shared on the internet in an uncomplicated manner and at very low cost for those who produce it. With technological advancement and people increasingly connected, it has never been easier to spread and earn money by applying knowledge.
Just have planning, a solid strategy and use the right tools.
Nvox specializes in creating and fully strategy to make your infoproduct appear and sell on the internet. Talk to me HERE, that I can help you or your company achieve results with digital products.
