1. Include a call to action call
Include a call to action within the first 90 characters and tell your customers what you want them to do. For example, tell them to get a quote from your new product.
2. Use high-quality images
Use attractive lifestyle photos, videos or product images to catch the attention of potential customers. Create a visual representation of the words in your ad or post. Remember, an image says more than a thousand words.
3. Fight the frequency of ads
Always update your creative ad every 1 to 2 weeks for better performance. When everyone in your target audience has seen your ad, it often becomes more expensive to achieve the desirable results.
4. Put what matters in the post
Include the most important benefit in your post in the first 90 characters. If you want them to visit your site, put a link.
5. Identify your target audience
Think of your current customers and better use Facebook targeting options to reach a similar audience.
6. Promote an event
Organizing an event in the store gives you the opportunity to win new customers and bring back loyal customers. Use the "Publish ads & quot; page to increase reservations or attend an event.
7. Promote your messages
Ensure that your most important messages will be seen by your fans and friends in your local area.
8. Use Facebook's offer
"Facebook Offer " allows you to promote special discounts for fans and non-fans in your local area. Stimulate your trip to the physical store or online, giving your audience a special reason to visit you.
Step by step to create your Ad
1. Put the basic information on your ad or sponsored story
Choose where you want people to be taken by clicking on your ad: your fan page or your website. If you choose the Page, you can announce a post.
If you want to advertise only to friends of your fans, choose Stories. Otherwise, select Announcement.
Now, write a title and a message for your ad. Also put on an attractive photo of good quality.
2. Define the target audience of your ad. Segment according to interestsStart with demographic targeting: select your ad target locations, age, and gender.
Keep in mind the interests and habits of your target audience. Type them in the precise box of interests. You can also segment through broad categories.
You can also segment your ad to fans of your Page, or people who are not fans.
Use Advanced segmentation to select audience according to marital status, education, languages and others.
3. Select your goal and schedule your campaign
If your goal is direct response, to increase sales, select click on my ad.
Finally, name your campaign, determine the budget (daily or total) and period.
Determine a value for the click: the higher the valueIt's better to find the ad.
We'll take care of you.
Here at NationalVOX – Digital Agency we have an advanced core in social networking strategies that specializes in bringing the best results through Facebook Ads, exploring all possibilities of branding and performance with the best cost x benefit.
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