People who use Facebook often notice that the network is increasingly wondering who you are, where you studied, worked or lived, among so many questions. Mark Zuckerberg's company has already deployed social search in some countries and is now preparing to launch the appeal here. O Graph Search it is still in Beta phase and for now can only be accessed by those living in English-speaking countries. Technology experts defend the tool, saying it is of great value to brands. Internet strategist Estevão Soares, addressed the topic in his lecture on OlhóSEO 2013 in Florianópolis and highlighted that the business will be impacted by the social graph “The results through relationships are not yet used as they should. It is a new way of digital marketing, that will make the user's DNA available to those who know how to sell their fish ", challenged.
Facebook summarizes the idea in a sentence “Find more of what you seek through your friends and your connections. Search“. The presentation, on the traditional Page with the colors of the network, invites the user to find people who share their interests and meet new people, discover restaurants and music and of course explore the world through photos. For the time being, the Social Chart cannot yet be tested by Brazilians. Not even the waiting line works.
The way is to know how the news is going out there. The American website Mashable, specializing in technology asked a privileged group of Beta Testers, Facebook employees themselves, to share the most interesting things they are finding in their research. The initial version of Graph Search focuses on four areas: people, photos, places and interests. The most sought-after terms in the last week by increasing order were: Photos of (X), my friends, people marked (X), people marked who live in NY (X), Friends of (X), photos of (X), photos of my friends, photos I liked, photos like (X), places (restaurants, hotels, etc) near me.
The list also showed that Graph Search can be used to help find someone who tells jokes, search for recent holiday photos of their friends, or find other people who have the same preferences. While Google is based on collective Internet knowledge, social search is focused on the declared preferences of users. And that's the best slice of cake the marks are waiting for.
Technology journalist Josh Constine, highlighted in an article that sponsored ads already start to pop up in the search for the tool, but they are not yet directed to the questions asked on the network. “In Graph Search the ads have the same targeting techniques, already made on Facebook: biographical characteristics, such as age, sex, current city and employer; Likes, activity, and redirecting based on cookies from websites that have been recently visited.” If the tests go well and the ads lead to clicks and position the brands well, they will probably be extended to all Social Graphic users.
===References==
originally posted in the blogUser Xxperience
