Google's Ads Creative Studio has been released to all users, allowing you to reach higher levels of creative capabilities with existing features. In addition, the new system offers greater creative freedom and opportunities for those who need a little help in these matters.
The Google Ads Creation Tool, Call “Ads Creative Studio” It was in a beta (test) version for several months. From now on the service is available to all users who can put their hand in the dough for generating dynamic and instigating ads.
Google announced on July 14 on its blog Ads & Commerce the product launch, highlighting that “with consumers expecting greater relevant and brand content, Ads Creative Studio will be useful to everyone”.
The search giant also stated that delivering this type of service can be complex and expensive on any scale, especially for video ads. Understandably, many marketers have had to give up their efficiency gains, especially those who work with customizable advertising.
But thanks to Ads Creative Studio, they won't have to stand it anymore!
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ToggleRich Media Ads
Before moving on, we need to talk about Rich Media ads, which contain visual features such as high-definition images or videos. In addition, they allow users to perform strategic actions such as clicks and interactions.
Did you know that Rich Media graphic ads outperform standard banner ads in impressive 267%? In addition, they provide equally rich reports that inform how people interacted with your ad.
Creating Google Campaigns Ads requires planning and execution of strategies with the best text and visual resources. Likewise, advertise your company with Google Ads requires graphic design skills.
Advantages of Ads Creative Studio
For Creative Studio to work you first need to indicate a specific element as “exchangeable”. So if you provide Rich Media ad formats for this specific element, the tool will work for you.
It is worth saying that there is no magic, after all, your marketing strategies should follow a definite planning. So you need to add rules that specify your target audience and specific contexts that the ad should match.
From end to end, you can create, test and broadcast Rich Media graphics ads. Reports on the progress of the ads are available. Creative Studio can thus facilitate and streamline your paid ad strategy.
Just to be in a well-known marketing example, General Motors South America used Ads Creative Studio to announce its Cruze 5. According to Google discoveries :
- the costs of the brand were reduced by 30%.
- there was a 56% increase in Google searches for its product
- there was a 32% reduction in the cost per viewing.
Another major company, PepsiCo, used Ads Creative Studio because it wanted to increase the associations of the “Bubly” water brand with different contexts (house parties, barbecues, sports exhibition, etc.). For this purpose, it created different versions of a video and tested which specific messages for each context generate greater engagement.
How does Ads Creative Studio work?
Ads Creative Studio works using existing assets in your Google Ads accounts. And that includes text, images and video. A single graphic or video ad can now be created in dozens, hundreds or even thousands of different variations.
In practice the platform unified Google's most diverse creative advertising tools, designed to help people and companies create attractive experiences for video, display and audio ads.
Another additional benefit of the Ads Creative Studio tool is the ability to integrate it into Google Ads, Display and Video 360 and Campaign Manager 360.
It allows you to export projects directly to other Google products, such as Google Ads, or you can share all assets among team members for greater accessibility and collaboration.
The company also states that several test cases have shown that it can reduce production times in creative campaigns.
Creating an Ads Creative Studio accountTo log in to Ads Creative Studio, you need to use a current Google Account or create a new one.
- Access Ads Creative Studio.
- Sign in to your Google Account or create a new one.
- Give the account a name.
- Enter your company's name, type, country and time zone.
- Click Open Ads Creative Studio.
After you create the account, you can grant access to other people and link other Google products Ads to export your projects.
Proven Use Tips
Some actions we have tested here at National Vox and we have been following you on the market to use Google Ads Creative Studio to search for results with your ads:
1. A tool combination
To easily understand what you can do at Google Ads Creative Studio, remember that it is actually a combination of different Google tools that already existed before, such as:
- Tools for creating dynamic graphics ads and HTML5.
- Audio Mixer and Dynamic Audio Tools.
- YouTube Director Mix, a tool to create various custom versions of the same ad.
And that seems to be just the beginning! Google promises to add more tools to Studio in the short term, so you can take advantage of more and more options.
2. You can use the tools separately
As mentioned earlier, Google Ads Creative Studio combines several tools that already existed before and these tools are still available independently. If you have any problems with the platform, or if you are still training your team, you can continue using each tool separately, without problems.
3. Enjoy the multiuser function
Google Ads Creative Studio is a tool developed especially for teams, which makes marketing very easy. You can create multiple users and login credentials so that all members of your company have access at the same time and can share visual, interactive and audio assets with multiple teams and projects at the same time. That's one of the differentials we like the most!
4. Multiply Your Ads
The elements you send to your Google Ads Creative Studio resource library can be combined and recombined to create multiple versions of the same ad or various types of ad, such as Smart Ads, YouTube Ads, Display Ads and Dynamic Ads.
That way, you can extract as much from each creative and never run out of options.
5. Use Google's training features
Google Ads Creative Studio is a very intuitive and easy-to-use tool, but like any new feature, there is a learning curve, so it is recommended to familiarize yourself with its various features before you start using it to work with ads.
Fortunately, you can access free features from Google's own Studio, including training videos and a creative compilation guide.
6. Take into account the schedule
For the workflow to work properly, keep in mind that creative development is one of the many stages in launching any rich media campaign and everything needs to be aligned. Therefore, it is important to have clarity about the media schedule so that assets can be created well in advance.
Before the final launch, assets must undergo review, quality control and testing phases.
In addition to the time needed to develop your creatives, Google recommends adding another 5 days for quality control. Each round of quality control takes 24 hours. If a block fails quality control, you will need one or two days to review it and resend it; after that, you will need to add another 24 hours.
And depending on the complexity of the creatives, it may be necessary to go through several rounds of quality control.
7. Think of the purposes of the announcements
Rich media ads allow many creative possibilities, so they are a great place to try. And remember that without testing, it is not possible to validate marketing actions efficiently. In addition, Studio tools greatly facilitate asset combination and generation of different versions.
Just keep your eyes on the fact that the important thing about Google Ads is not how powerful the creative is, but that it achieves its goal. So before you start using Studio, think about what you want to achieve with each creative and how you will use rich media resources to get close to that goal.
Conclusion
You should be tired of hearing that investing in paid media is part of marketing planning and that organic reach no longer guarantees digital survival, but it is also necessary to raise the level of work effectively.
In this case, Google has decided to facilitate and organize the part of ads so vital for the delivery of content, search for leads, prospects and customers these days.
Gradually, platforms understand the need of users and improve their tools, expanding possibilities for greater results. That's why Ads Creative Studio comes with such anticipation and enthusiasm.
So, ready to test and draw your own conclusions?
