When we dedicate special attention to the customer and, especially the interest in proposing something concrete that is effective as a marketing tool the result always reaches the expectations initially presented.
Today, I was very pleased to hear that a new customer, Alfakit, is getting extraordinary results from the creation of new sites . The company has already invested in digital media for three years, which has reduced the budget in participation of events and traditional marketing itself and is positioned in the online environment. Today the internet is the main way to promote marketing actions such as email marketing, sponsored links, SEO (optimization on search sites) and the site itself. The new site that is published in less than a month has already obtained approximately 17,000 visits that resulted in some, several, budget requests.
Below follows a excerpt from the email I received from the client today after following the “post-published site”.
* I'm sorry, I'm sorry. User behavior on the site?
Client: It's very good, despite the changes, the site became easy for the user, of course, that, we are considering that this user has a little knowledge of the area. For lay people, the search for help in navigation.
♪ Better?
Client: Sure. We no longer receive complaints about the site, whether it's functionality or technical information.
* Has it increased?
Client: We notice an increase in the number of users, the number of accesses is increasing every week. We hope it will increase more and more.
* Have you come in even more contact?
Client: Yes, and with the practicality that many budgets already come directly from the site, that is, before the customer, entered the site, searched for the product, found the product and contacted the company, by email or telephone to request the budget, today the site shortened the route, the customer enters the site, chooses the product and asks for the budget.
* I'm sorry, I'm sorry. What's your point?
Client: For me, the site improved the image of the company before customers, gave credibility, reliability and security when choosing a product. The site became a showcase, or rather, became a salesperson of the company, mainly on the days and times when the company is closed, for example, during the weekend. The customer, has access to the product catalogue and the possibility to request a quote, without having to wait for Monday to contact a company vendor.
