Digital presence is the new bet of the enterprise. New site and investments in new tools and relationship channels are some of the bets.
Beiramar Shopping, which celebrates 24 years in the heart of the city and its customers, starts to adopt a new strategy for its online actions. His communication, coordinated by marketing manager Carlos Pamplona Jr, follows the line developed by Voodoo – which has also received awards in the marketing area, and with a planning developed exclusively for actions in the virtual environment. “Communication offers us a new tool every day and we need to be aware of the news and trends aligned to our audience, talk, be interlocutors and characters of the messages we want to share. For this, since the adoption of the AMAR language, we have improved and modified our way of communicating, whether for internal or external audiences. Now, we are going to a new phase, with an even more differentiated look at the online, improving actions and strategies that are already giving us positive returns”, explains marketing manager Beiramar Shopping, Carlos Pamplona Jr.
With a new language for social networks – Instagram and Facebook, actions to approach followers and engagement with digital influencers, the mall has been positioning its mix even more in the digital area, recording positive numbers, not only of engagement and interaction, but that reflect on the day-to-day operations. “The shopkeepers are getting closer to their customers, talking, showing news, trends, differentials. And this work is the result of our macro planning for the year, involving the entire communication team of Beiramar Shopping, both internal and our agencies, aligned with the strategies outlined by entrepreneurs ", says Pamplona.
One of the great challenges is to take the entire mix to an online platform, as well as give life and voice to the actions that the mall develops. In June, he brought dinosaurs in real size exclusively, with an interactive exhibition and that was a record audience – which also generated conversions for the shopkeepers – and was the gateway to the Waze app. “In this way, we take advantage of dialogue with drivers who circulated daily through the streets and avenues of the surrounding, taking advantage of the interactivity and the relationship with consumers, one of Waze’s high points and, thus, can offer new ways of approaching customers”, explains the marketing manager of Beiramar Shopping.
Aligned to all communication proposals, Beiramar Shopping launches its new, modern, responsive site, with interactive menus and meeting the main requests and searches of users. The work was developed by the Nationalvox – NVX, Beiramar Shopping's new digital agency. “Based on a thorough study of national and international references, in addition to an analysis of visitation metrics over the last two years, the Beiramar Shopping website has been all rethought to be the centralizing platform of content, actions and support the new digital presence,” said Eduardo Diener Gentil, director of communication at Nationalvox – NVX, a company that signs the new shopping site. Eduardo explains that fluid navigation was maintained, where the graphic design started from the concept mobile first, that is, the initial focus of architecture and development is directed to mobile devices and then to desktops. “The entire platform was parameterized and integrated with performance tools for better visibility, measurement of results and generation of opportunities. In the technical aspect, the most modern technologies of web development were used, reconciled to good optimization practices in search mechanisms”, complete.
The new site's on the air, have you checked the news? Go to and navigate: www.beramarshopping.com.br and follow the shopping mall also on the networks:
Facebook: https://www.facebook.com/beiramarshopping
Instagram: http://instagram.com/beiramarshop
