The campaign hotsite,www.smartpedrablanca.com.br, was developed by NationalVox
The Propagate campaign for Smart Residence, of the Sustainable City Pedra Branca, contributed decisively to the absolute success of the project, which had 100% of the properties offered in the first phase sold in pre-release. From the second phase, already initiated, there are few units left. An example of quality combined with efficiency in the agency's work was the creation of hotsite www.smartpedrablanca.com.br, developed by NationalVox, nominated for the international CSS Design Awards (www.cssdesignawards.com), which took into account, in addition to the design, the technique used in its construction. Propague also created ads for TV and newspaper, radio spots and graphic pieces.
“ For us, from the Sustainable City Pedra Branca, having the partnership of Propage is very important, because with all its market experience and creativity, we have the enrichment of our strategic discussions of launch, product, concept and brand. Together, we deepen in every detail, from the beginning of the strategy, to the execution of the actions, to ensure a special shine for each product, and this has been an important factor for the success of the partnership and sales”, said Renato Ramos, manager of the business area of the Pedra Branca enterprise.
The Sustainable City White Stone is betting on sustainable urbanism as an opportunity for a new lifestyle. In the new central area, residential, commercial and business buildings promote a healthy mix for people to have everything just a few steps away. “What we are selling are not apartments or commercial rooms, it is an address with the opportunity to live, work, study and have fun in the same place. The proposal of Pedra Branca is the reception ", emphasized Valério Gomes, idealizer of the project.
The Smart Residence is the latest example of this thought. The residential building will have options with 2, 3 or 4 bedrooms and will be integrated into the Pedra Branca Walk, an open-air shopping mall with shops, restaurants, and services. “It is this integration that is in the DNA of the White Stone, and that allows to create the sense of community. In addition, the project was designed for modern life, combining well-being and leisure with practicality and technology for the whole family ", explained architect André Schmitt. Soon, sales of the third stage of the building will begin, also with the full communication work of Propage.
