Efficient marketing tools for the world with multiple devices
With advanced campaigns, you can manage bids on multiple devices, locations and times of the day, all from a single campaign through the bidding adjustments. This helps you reach out to your most valuable customers and contact them anytime, anywhere and on any device. You can set multiple bid adjustments to target what is most important to you, and then Google AdWords will automatically determine the best ad to display.
Why advanced campaigns?
Marketing on multiple devices
Potential customers search for their company on computers, tablets and smartphones and easily switch devices. You need to be there wherever your customers are and whenever they search your company. Advanced campaigns have been created to help you succeed in this world of constant connectivity.
The context is important
Google AdWords has always allowed potential customer reach based on its intentions. That's what makes it so effective. However, now Google AdWords also allows you to capture context efficiency. The context, such as location, time of day and device, is important and offers more opportunities to reach people with more relevant messages.
Assessment needs
Advanced campaigns help you evaluate the many new ways customers can perform conversions on all devices. For example, customers can buy by phone or download apps. Advanced reports and new features help you better evaluate the total value of marketing on multiple devices.
More than ever, current devices offer ways that customers can interact with your company. Customers can perform conversions through a website, purchase by phone, download an application or start searching on a device and complete an action or purchase on another. Advanced campaigns will continue to offer advanced reports and new features to help you better evaluate the return of your investment in marketing across multiple devices.
Advanced campaigns will be made available to advertisers as an option from this month.
Source: Google AdWords
