Classes begin in November at Sociesc – Unit Florianópolis.
Objectives
* I'm sorry, I'm sorry. To familiarize participants with modern concepts and techniques of Traditional and Digital Marketing by identifying the best management practices adopted by successful companies;
* I'm sorry, I'm sorry. Develop in participants the ability to think strategically, focused on obtaining results in the web environment;
* I'm sorry, I'm sorry. Debate and present case studies, as well as develop a Digital Marketing Plan for a company;
* I'm sorry, I'm sorry. Promote the continuous exchange of experiences between renowned professionals and the course participants, developing in these, interpersonal skills notably the ability to work as a team;
* I'm sorry, I'm sorry. To offer participants knowledge that can be applied in their professional day-to-day and that contribute to leverage their career or to develop their own business.
Target audience
The MBA Digital Marketing program is focused mainly on professionals in the fields of Communication, Marketing, Public Relations and Advertising, Designers, Information Technology Professionals and other areas that want to expand their knowledge of Communication and Marketing in the virtual environment.
Disciplines
E-Commerce;
Consumer behaviour in the Digital Environment;
Integrated Marketing Communication;
Fundamentals of Digital Marketing;
Digital Technology Management;
Management of Trademark and Corporate Reputation;
Internet experience: Use and Access to online services;
Market Research;
Strategic Planning of Digital Marketing;
Advertising and Digital Media;
Ethics and Legal Aspects in the Digital Environment;
Social Network Management;
Search Marketing;
Mobile Marketing;
Social Monitoring and Web Metrics;
Digital Business Templates;
Strategic Planning of Digital Marketing;
FGV Management Business Simulation (On-line).
Information:
SOCIESC – Unit of Florianópolis.
525 Salvatina Feliciana dos Santos Street
Code: 88034-600
Tel. (48) 3239-4747 – mbafgvfln@sociesc.org.br.
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